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Google launched new testing tool to fix errors in AMP markup code

by Akash Srivastava @ Akash Srivastava

Google launched a new testing tool for Accelerate Mobile Pages (AMP) that helps you analyze the AMP page with real Googlebot. This tool tests the validity of AMP markup and structured data on AMP, so that results can be done in real time. Users will be able to click on the issues (if found any) and see them. Based on the test results, the line in the source-code is highlighted, showing you the exact location of error. This is in fact an update of Google’s existing AMP testing tool with some notable changes. The new AMP testing tool help you find out exact errors that are preventing the page from being AMP friendly. Not only this, you will also know how many instances of error appear on the webpage. If you are running a small business, you must check out the new AMP testing tool in Google Search Console. Google already offered a variety of tools for site designers, developers, webmasters and technical users. This new technical tool is meant especially for business owners who may not know how to test their website. This new tool is highly beneficial for business owners to fix lagging websites. Google’s new AMP tool is simple for anyone to use. You don’t have to be technical or know everything about search engine algorithms.  All you need to do is type in your website address and you will get score of your website. You will get a detailed report with necessary suggestions on things you need to fix. This transition is going to take place when Google is focused on building mobile index. Google has invested a lot in new technologies like AMP that help webpages load faster on mobile devices and consume less data. Google too need to do everything to make sure mobile...

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9 tested ways to build your email marketing list really fast

by Akash Srivastava @ Akash Srivastava

Email marketing is considered as the best marketing channel and has the highest return on investment. Email marketing has become profitable than ever and about 23% of total sales are generated from it. However, one should know that email marketing database degrades by more than 22% every year, as the email address of your contacts change as they move from one company to the other. It is your job to constantly add fresh contacts to your email marketing campaign and keep the members move up to the right level. When I started my online business, I tried every tactic I could get my hands on to gain more traffic and build an email list. After trying for months and years, I have a much better picture of how to generate traffic and conversions, and what works best for different people. Now the question is “should we build am email list”? If yes, “How to build email list really fast without wasting time”? Here are a few ways to build email list : Direct mail Direct mail is one of the best ways to build email list. All you need to do is advertise email sign-up catalogues, direct mail order forms and directory ads. Provide a simple checkbox with a field for writing email address on rebate cards, bills, subscription renewalsetc to grow your list considerably. It is must to keep your brand fresh and continue the dialogue to grab user attention. Create remarkable content in mails If you want people to subscribe and forward your mails to their friends, colleagues and other people who are not already in your email list, you should create remarkable content. You content should be amazing and be able to hold on the reader. From opening words to last sentence, it should effortlessly pull readers...

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Aleyda Solis: International SEO Consultant, Blogger & Speaker

Aleyda Solis: International SEO Consultant, Blogger & Speaker


Aleyda Solis: International SEO Consultant, Speaker & Author

International SEO consultant, Author, Experienced conference's speaker (with +60 conferences in 17 countries), Blogger & Entrepreneur. Get to know Aleyda!

Do AdWords and AdSense Affect SEO Rankings?

by Al Gomez @ SEO Expert Page

Every business at some point will want to advertise. You may shun it now – preferring other alternatives like blogging, online networking, or even simple word-of-mouth – but ads are still effective in grabbing an audience’s attention today. Super Bowl ads for example, increased the chances of a person buying Read More »

The post Do AdWords and AdSense Affect SEO Rankings? appeared first on SEO Expert Page.

13 Mind-Blowing Reasons Why Your Business Needs Social Media Marketing

by Akash Srivastava @ Akash Srivastava

When it comes to digital marketing, social media is the best option. Social media sites like Facebook and twitter help you get more traffic to your business website to create brand awareness among users. Social media marketing is an ideal way to advertise your brand and business to an audience across social media channels like – Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Instagram and Reddit. Basically, social media marketing covers broad array of activities like – sharing of images, content and videos for the sake of marketing. Each and every person around us has accounts on social media sites. Because of the increasing number of visitors on social sites and higher Page Authorities, social media has become mandatory for marketing purpose. Consumers are used to online shopping and interfacing with their favorite brands on social networks. There is no excuse of not having social media presence. However, having presence on social media sites is not enough to stay ahead of your competitors. In order to make the social media work for you, you need to approach in a strategic manner. To do this, first you need to understand the reasons why your business needs social media marketing. Let’s get started with the top 13 mind-blowing reasons why your business needs social media marketing – To drive huge traffic effectively The first and foremost reason to use social media marketing is to drive huge traffic to your website and increase the brand awareness among users. Social media channels have geo-targeting feature that help you communicate audience by location. Through social sites like – Facebook, Twitter, Google+ and LinkedIn, you can communicate with your target audience, irrespective of the geographical location they are living in. To learn about your audience Another reason to use social media is to know about the likes...

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What is SEO and How it has Changed Over Years?

by Akash Srivastava @ Akash Srivastava

Welcome Everybody! My name is Akash and I am here to talk to you about SEO and internet marketing tips. I am an SEO Consultant  for many years now and I make my living on the internet. You can find me at www.akashsrivastavaseo.com. I help small and large business to grow their business and even can help you make living through your website. In my blogs, I will help you learn SEO in some simple and easy ways. I have learnt all these tricks with years of experience and practice. I hope these tips and tricks will help you too! My first blog is all about What is SEO? On seeing this, you might be thinking that who doesn’t know SEO. There are lots of resources and websites about SEO that even a child of today’s generation knows  what is SEO? Skipping the basics of SEO and spending all your time and money on fancy stuff is like skipping showering and wearing expensive outfit. There is no doubt that the introduction to SEO is intended for newcomers, however, experienced professionals who have been optimizing their sites for years can get benefited from it. Have you ever wondered how to help more people find your website? One of the best ways is the words called Search Engine Optimization or SEO for short. The goal of my blogs is to give you an overview of how search engines work and what SEO is all about. As of today, there are more than 100 million registered websites across the internet. Most of us rely on search engines to find the information they want. There are lots of good search engines and these search engines are so good that more than 90% of the people find the actual information they are searching for. Despite of...

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Empower Your 2014 Atlanta SEO Strategy With These Essential Resources

by Chris J. Everett @ Chris J. Everett: All Things SEO

Whether your business is in retail, healthcare, or consulting, Atlanta has competitive search markets for countless industries and professions. To get your Atlanta SEO strategy flowing in the right direction, it's important to have your resources in a row. In this gem, you'll be treated with a wealth of tips and resources to empower your local SEO strategy in 2014. Continue Reading

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An overview of PPC and its popular advertising platforms

by Akash Srivastava @ Akash Srivastava

Pay-Per-Click (PPC) is one of the best and effective ways to drive huge traffic to your website. However, many business owners make the mistake of ignoring PPC campaigns. Whether it is your website or blog, you can drive traffic instantly through PPC campaigns. If you want to get maximum exposure to your website, then PPC campaign is the best way. There is no doubt that PPC advertising can earn healthy ROI. However, if you do it incorrectly, PPC is an exercise in futility. This is why you should build a strong foundation. In this blog, you will know about PPC in detail and different advertising platforms. Let’s get started here. What is Pay Per Click? Pay Per Click (PPC) advertising is the best and effective way to advertise on the internet. As of February 2016, the most popular advertising platforms are Google, Bing, Facebook, Twitter and LinkedIn. A PPC advertising campaign will let you determine what should come to your website and pay for the clicks to your website. PPC advertising entirely revolves around the selection of right keywords and phrases. If you are new to PPC marketing, then you should first know what PPC is and how it works. It is a method that helps you create ads, select relevant keywords and pay each time a visitor clicks on your ads. Many professionals give PPC a try and throw their hands in defeat as their start depleting their money. A successful pay-per-click program needs extensive knowledge and testing, and even a smallest change will impact the overall performance of PPC campaign. How does PPC work?   When the user performs internet search, the results are assessed and ranked with closest match. The organic SEO results are based on different criteria such as content, keywords, headers, page titles, internal links...

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Top 9 free SEO tools you can’t live without

by Akash Srivastava @ Akash Srivastava

No matter how much you are experienced in SEO, you are always limited by the tools you use. The great thing is, there are dozens of SEO tools available online, many of which are available at no cost. These tools are very beneficial, particularly if you want to get fruitful returns. It doesn’t matter you are promoting your own website or have a digital marketing agency; you should have a few basic tools that help you run your campaign smoothly. I want tools that help with SEO, Rank tracking, keyword research, link building, backlink analysis, content optimization and many more. Whether it is content marketing tools or SEO tools or social networking tools, I always love free tools. The reason is simple – they are free. Moreover, they save my time. The best SEO tools not only help you explore challenges and opportunities, but can provide you with insight. Here are some of my favourite SEO tools, I can recommend with my experience in internet marketing. The below tools help you make your website better, especially if you want to rank high in Google. I don’t depend on many tools. But, if I am impressed with their features, I don’t stop using them. You too will love these tools, as you start using them.  Check these tools and filter the right one that fit your requirements. Google Search Console (formerly Google Webmaster Tools) If you are a webmaster and looking to communicate with reputed search engine like Google, Google Webmaster tool is the primary mechanism. It help you identify issues with your website as well as let you know if your website has been affected with malware. Google Webmaster tools are essential for strong SEO effort and helps you see your website as Google sees it. Whether it is providing...

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How to use WhatsApp for digital marketing?

by Akash Srivastava @ Akash Srivastava

Marketing is one of the most important concepts of all businesses whether small or big. In order to reach your targeted audience you need to adopt the right marketing methodology which is not only effective but guarantees results as well. In the world of digitization, the business owners are adopting a variety of marketing mantras to reach the people. Out of which WhatsApp has emerged as one of the widely popular platform. It is because of the simple reason that you are able to connect with your customers personally and establish a relationship with them. In the recent times WhatsApp is an excellent medium that easily helps you to target the customers in an easy way and that too free of cost. That is why it is one of the most suitable platforms that can be integrated with your business for the desired outcomes. Evolution of WhatsApp With the help of this instant messaging service, these parties were able to accomplish their target thus building a rapport among the people. The main idea of introducing this service is to provide an alternative to the people for instant messaging and offer better options as well. WhatsApp enables you to share your picture, videos and other stuff with a single click. You can also create groups and connect with people and help them or interact with the others in the group. But now you might be wondering as how this platform will be useful for your business or how you can integrate it for better marketing. If you too want to know more about WhatsApp marketing, here are the answers to all your questions. Connect with your existing customers : WhatsApp is a super medium to introduce new services to your existing customers. Rather than sending messages to the new people, you can target...

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#SEOChat Recap – Local SEO Strategies – June 16, 2016

by Chris J. Everett @ Chris J. Everett: All Things SEO

Last month, I had the privilege of hosting the weekly #SEOChat on Twitter. It was a ton of fun moderating and reading helpful insights from Local SEO leaders. The #SEOChat group discussed everything from the best tools to use for citation management and competitive analysis, as well as insights on favorite places Local SEO experts go to to score local links for their Continue Reading

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7 tips to promote your blogs on social media

by Akash Srivastava @ Akash Srivastava

Social media is often considered as a naughty child of internet marketing, where brands could say random things and businesses can promote their products and services. However, time has changed and people started using social media sites for various purposes. Blogging is the term we often hear these days. There are a number of people wh o make their living writing blogs and promoting them on social networking sites. Bloggers are turning to social media these days to build audience and drive traffic to their blogs. Instead of depending on organic search results, bloggers are showing interest in developing a following on social networking sites. If you are a savvy blogger and want to attract new readers with regulars, the below tips might be useful to you. Many of you might be thinking what is there to know about social sites? We have used it for years and it has become an integral part of our lives. But, do you know there are hundreds of hidden secrets and tactics behind social sharing, and you need to put a bit of effort, than simply sharing your blogs on social sites. The trick is to use blogs to enrich your social media account and use social media to promote your blogs. Let’s get started. 1. Find your audience Think if you are reaching the right audience on social sites. It is worth thinking about who you need to connect and engage with. It’s all about doing some research and finding someone who is interested in your niche. There is no need to set up multiple accounts on multiple social media platforms. Go to the platform, where you feel like finding the right audience. 2. Interact, engage and communicate well Connecting with people in social media sites is just like going to a party...

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5 Must Know Tips If You Want To Avoid Failure in SEO

by Akash Srivastava @ Akash Srivastava

Are you wondering why your SEO strategies are failing? As an experienced webmaster or SEO expert, you might have gone through all the possible techniques of SEO. However, you are at the risk of failing in SEO, if you are not aware of the best tips & tricks. Many webmasters and business owners believe that SEO is an easy task. However, creating optimized content and a few high-quality backlinks won’t work well. Moreover, with the increasing number of changes to Google updates and other search engine algorithms, it can be a difficult task to stay updated with the current SEO practices. No matter how well you do SEO, you will want to avoid basic SEO mistakes. I learnt a lot in my profession, and there are a few mistakes I would like to warn you about. I have hit some potholes. After a lot of research and learning, I have found out some of the essential qualities to avoid failure in SEO. I stopped believing SEO Myths and followed a proven plan to drive quality traffic. Here is a look at the common mistakes in SEO and tips to avoid failure in SEO. Don’t forget technical SEO Technical SEO is a very important part of SEO that tends to be left out. Given all the attention to new search engine ranking signals, I believe that it is a great time to remind you of the technical SEO. The first and foremost aspect of getting right SEO is to ensure that you have covered everything technically. Whether it is hosting content on a reliable CMS or enhancing the structure of site, you should follow technical strategies. Unfortunately, many SEO experts spend their time focusing on shoddy work. If the technical aspects of SEO are handled correctly, it means you are already...

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Hiring An SEO Expert? Things To Include In Your Checklist

by Al Gomez @ SEO Expert Page

It doesn’t matter what kind of industry you are in. It doesn’t matter whether you have a small, medium or large business. In this very dynamic and diverse marketing world, somehow you need SEO to help you promote your business online. But hiring an SEO expert to help you boost Read More »

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9 worst SEO techniques that hurt your Google ranking

by Akash Srivastava @ Akash Srivastava

Do you know that there are some SEO techniques that hurt your Google ranking? Are you familiar with the term ‘Black Hat SEO’? If you are not, please go through this post. In this post, I will help you understand the SEO techniques that hurt your Google ranking. Before that let’s see what is Black Hat SEO? According to Google webmaster guidelines – there are some SEO practices that are considered unethical or outdated. They are generally termed ‘Black Hat SEO’. As we all know SEO is all about optimizing your website for search engines. But, bad SEO is something that can generate opposite results. Everyone has the right to follow the best SEO practices to optimize their website. Whether it is using Meta tags for description or using Sitemap for helping Google Crawl through the website — you are free to use different SEO practices. However, as move towards advanced SEO practices, there are some that will affect the ranking of your website. These SEO tactics are often detected by Google’s Panda and Penguin search algorithms. Now, how you will know which techniques are bad and which are good? Well, I have listed 9 worst SEO techniques that hurt your Google ranking. Buying Backlinks There are thousands of sites that will convince you to pay for genuine backlinks. For Instance – Fiverr is one of those sites that provide hundreds of backlinks to your site by just paying a nominal amount of $5. But, the question is – what sites are linked to your website? Will they be related to your niche? Well, I cannot provide an accurate answer to this question. Getting trusted links to your website is a white-hat SEO and is good for your website. Google can de-index your site from the search results, if it...

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Behind the Monitor: Display Advertising Technology

by Silvia Potempa @ Firetoss

Display Advertising Technology One of our favorite things to do as digital marketers is to share our knowledge with others to help them grow their businesses. Today, our CEO, Tony Passey, spoke at the SLCircle’s ‘Learning Lunch’ and gave a workshop on Display Advertising Technology. Many digital marketing workshops consist of the basics, like SEO, […]

The post Behind the Monitor: Display Advertising Technology appeared first on Firetoss.

Three Time-Saving Youtube Search Tools to Bookmark

by Ann Smarty @ Internet Marketing Ninjas Blog

Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation. For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to... [Read More...]

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Senior SEO Specialist - Minneapolis, MN - Versique

Senior SEO Specialist - Minneapolis, MN - Versique


Versique

Parqa (A Versique Company) is a demand activation agency that helps companies grow by attracting, engaging, nurturing, and converting qualified leads through digital marketing strategies and tactics – including SEO, PPC, content marketing, blogging, social media management, and more.

Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services

by Christian @ Leonardo

Leonardo announced the launch of Search Engine Optimization (SEO) Marketing Services for Vizlly, its Digital Marketing Solution for hotels.

The post Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services appeared first on Leonardo.

SEO Specialist Jobs - How SEO Works, Salaries, Optimization Tricks

SEO Specialist Jobs - How SEO Works, Salaries, Optimization Tricks


JobMonkey

Become an SEO Specialist - learn where the jobs are and how to succeed in Search Engine Optimization. Excellent pay. Freelance or full-time careers.

Google finally decided to remove sitelinks demotion feature

by Akash Srivastava @ Akash Srivastava

Google has finally decided to remove the sitelinks demotion tool, which was added to the search console back in 2007. This was considered as one of the best webmaster tools that allow webmasters to remove specific URLs from showing up in search result snippets. This feature has been shut off.   What are sitelinks? Basically, sitelinks are the links found in Google search results under search result snippets. The link structure of your website is analyzed to find shortcuts that will save time of user, allowing them to find information quickly. Google added sitelink demotion feature to search console with the purpose of allowing webmasters to demote specific URLs from showing up in search snippets. Today, Google said that they are removing this feature to make things easier. Google algorithm has changed a lot and got much better in the recent years. Whether in terms of finding, creating or showing relevant sitelinks, Google has become much better. So, it’s time to remove a few features to simplify things. Google decided internally to remove sitelinks demotion feature. It is a great surprise for webmasters who used this feature till now. From now, Google will be showing links only if it thinks the links are beneficial for users. If the structure of your site does not allow Google to find good sitelinks, they won’t be shown. The best way to influence sitelinks is same as other webpages. Earlier, Google listed three best practices for webmasters – If webmasters want to remove a page from search results completely, use “noindex” Meta tag. Allow google to crawl and index important webpages Provide clear structure of your website using relevant anchor texts and internal links Leave your comments about what you feel about this move!

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What is an SEO Specialist: Job Description

What is an SEO Specialist: Job Description


FreshGigs.ca

A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

I’ll Be Hosting #SEOChat on Twitter June 16, 2016

by Chris J. Everett @ Chris J. Everett: All Things SEO

What is #SEOChat? #SEOChat is a weekly Twitter Chat that happens every Thursday at 1pm Eastern where leading SEOs and Digital Marketers from all around the world come together to discuss (in 140 characters or less) a specific topic related to SEO. The Twitter hashtag #SEOChat is used to follow along and participate in the discussion. The chat goes on for about an Continue Reading

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Sales vs. Service: Don’t Get Fooled into SEO Companies That Say These 4 Things

by Lauren Donahoo @ Service Inbound

Your company is struggling to rank in search results and your business is suffering because it’s hard to find your site on Google. You’re not alone. A lot of small companies have difficulty ranking because they do not necessarily understand the parameters in search engine optimization. You decide to look into hiring an SEO specialist […]

The post Sales vs. Service: Don’t Get Fooled into SEO Companies That Say These 4 Things appeared first on Service Inbound.

Content’s Performance: What’s Next after Content Creation?

by Al Gomez @ SEO Expert Page

Content marketing has long been proven as one of the effective online marketing strategies that can boost business growth. However, most content marketers may not be aware of this but the process of content marketing does not end in content creation. In fact, the real work begins after you have Read More »

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I’m Set to Speak at STC Atlanta’s April Chapter Meeting!

by Chris J. Everett @ Chris J. Everett: All Things SEO

NOTE: The Venue of this Meeting has Changed to: IBM Security Systems facility 6303 Barfield Road NE Atlanta, Georgia 30328 One of the fun things I get to do as an SEO consultant is I'm often invited to present/speak to local groups, classes, or at events around the metro Atlanta area. A few months back I had the pleasure of Continue Reading

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Twitter Has Changed 140-Character Limit in a Few Ways

by Akash Srivastava @ Akash Srivastava

The long wait is over – Twitter came up with a solution for those who feel cramped in their tweets. After a series of rule revisions, twitter service has become much easier to use. Twitter has changed the 140 character limit in a few ways. Based on these rules, the media content like – videos, photos, Quote Tweets no longer eat your 140 character count. Twitter co-founder Jack Dorsey announced these changes earlier this year. However, the new changes are delayed as he wants the developer community to adapt these changes. He says, – this is one of the biggest priorities for this year to make the service much simpler. Twitter has noticed a stagnant user growth, which has been worrying the CEOs. It even led to rumors that Twitter is looking for an acquirer. The purpose of 140 character limit is to make Twitter easy to use. People have been speculating that Twitter is trying to gain a little traction with user base by increasing its character limit. There is also a rumor that Twitter might offer a 10,000 character limit. Though Twitter doesn’t made huge changes, this is going to give more power to users to drive conversations. Want to know more about what’s happening? Here are the full details of the changes – Media attachments such as photos, videos, GIFs, polls, vines and other things will no longer have impact on the 140 character count. This means, users will have more room for words. When users reply publicly, @names won’t either count anymore. This will make it easier and give additional room for users to indulge in straight-forward conversations. Earlier, this was very hard on character limit when replying to multiple users simultaneously. Twitter enabled retweet button using which users can easily retweet or quote their tweet,...

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Should You Trust Free Headline Analyzers?

by Al Gomez @ SEO Expert Page

To be honest: we’re putting our faith in this really cool free headline analyzer we just found this week from CoSchedule. It’s quick, comprehensive, and fun to use. In fact, the headline we used today was picked over five others thanks to this nifty tool (we tried several before, but Read More »

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SEO Specialist - eROI

SEO Specialist - eROI


eROI

eROI is looking for an SEO Specialist.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

11 HTML Tags that Impact Organic SEO Success

by Chris J. Everett @ Chris J. Everett: All Things SEO

In SEO, so much of the industry discussion centers around developing great keyword-centric content and building as many quality links as possible. While these two topics are absolutely essential ingredients in successful SEO strategies, there's a lot more technical HTML based components that also play into to creating SEO friendly web pages that rank well organically. While this isn't a Continue Reading

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SEO Specialist | Four Dots

SEO Specialist | Four Dots


Four Dots

We are looking for a new member of our team in Novi Sad or Belgrade, for the position of SEO Specialist / Ninja

SEO Specialist

SEO Specialist


Built In Chicago

About G2 CrowdG2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently bi

SEM SEO Specialist

SEM SEO Specialist


SEM SEO Specialist

What we offerAt Sem Seo Specialist we offer a variety of services to help your business succeed!HostingLearn MoreSearch Engine MarketingRead MoreWeb DesignRead MoreHostingLearn MoreSearch Engine MarketingRead MoreWeb DesignRead MoreListingSee HowSearch Engine OptimizationRead MoreSocial MediaSee HowListingSee HowSearch Engine OptimizationRead MoreSocial MediaSee HowOur ApproachGet a quoteOur Clients & PortfolioCheck out our portfolioOur Clients & PortfolioCheck out our portfolio

The Keywords Research Tools Matrix V3: A Functionality Comparison

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Last Updated on December 18 2016 Version 3: Keyword Research Tools segmented by Search Volume, International, Mobile, Difficulty, Search Features Support In this new version (v3) of the keywords research tools matrix I’ve included the search result features support, along the already existing keyword difficulty, mobile & international support, additionally segmented by those including search volume data or metric […]

La entrada The Keywords Research Tools Matrix V3: A Functionality Comparison aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

What to do when you do a Web migration without taking SEO into consideration and the site organic search traffic is lost? In my latest Moz post I share a series of validations, questions to ask, data to verify and tools to use, in order to identify the potential errors and issues that might have […]

La entrada Recovering Your Organic Search Traffic from a Web Migration Gone Wrong aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Google finally confirmed Penguin 4.0 algorithm update

by Akash Srivastava @ Akash Srivastava

Penguin 4.0, the real-time algorithm is finally rolling out! Every year Google changes its algorithm nearly 500 times and in most of the cases, the changes are minor. This time, Google rolled out a major update that affects search engine ranking in a number of way.  For online marketers, these updates are essential as they help them know the ranking criteria and improve search engine optimization (SEO). Google has officially confirmed its fourth major release penguin 4.0, which goes real-time. This new version is the long awaited Penguin that gives site owners real-time information, if they are negatively impacted by Penguin. As this is a real time algorithm, there is no confirmation from Google regarding future updates. Want to know more about penguin 4.0 updates? Here is what you need to know about the latest updates – Penguin to become real-time now Initially, penguin was designed with the purpose of capturing websites that spam Google search results, as Google’s regular spamming systems failed to detect all. Google introduced penguin in 2012, and used it only on periodic basis. Penguin would filter and catch spammy sites. However, it used to take months to de-spam the websites until the next time Penguin is used. In October 2014, Google updated Penguin algorithm (Penguin 3.0), based on which the sites (hit by penguin 3.0) have to wait for nearly 2 years to be free. According to Google, webmasters need not to worry about those long delays, as the latest release of Penguin has become real-time. The web pages will be assessed by Penguin filter, as Google re-crawls and re-indexes the pages. Penguin 4.0 catches the pages and frees them, as a part of regular process. The data is refreshed in real-time, as a result of which changes are visible faster. As Penguin 4.0 is...

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Google To Create Separate Mobile Search Index To Enhance User Experience

by Akash Srivastava @ Akash Srivastava

Finally, Google is going to create separate mobile search index for its search engine to enhance user experience, which will become the primary one. This means, all the latest changes in ranking and content will first be applied to mobiles, instead of desktop. This change improves the user experience for mobile users drastically. However, SEO experts say that many people are still using desktop and it won’t be fair to them. Google webmaster trends analyst, Gary lllyes made an announcement about this in a keynote address at a digital marketing conference held in Las Vegas. There is no clear information about what will happen to the desktop index, once mobile index will become primary. We can expect the change to take place by the end of the year. This change is essential as different mobiles sites operate and handle information from a different perspective. Google announced with the idea of working with mobile index last year itself. Since then, Google decides that mobile index makes a great sense and enhances the user experience. However, it is still unclear that how mobile index will work. We don’t still have answers to questions like – Whether it will have mobile friendly content only? Will it not be used for desktop queries? How the desktop index will be? Though desktop is a minority of Google queries, it still generates significant amount of usage. The main objective of Google behind launching mobile index is —- Run its ranking algorithm in different ways across mobile content, instead of using the current method of extracting data from desktop content. According to Gary lllyes – the desktop index may remain active, but with just a few updates. It seems that Google is moving forward with it and has been streamlining its mobile search capabilities. Earlier in 2015,...

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How To Become an SEO (how I did it, and how you can, too!)

How To Become an SEO (how I did it, and how you can, too!)


Internet Marketing Ninjas Blog

Are you interested in how to start your career in SEO? Do you even know what you want to do in such a career? Here's some food for thought on becoming an SEO.

40 valuable Facebook marketing tips

by Akash Srivastava @ Akash Srivastava

In the recent years, social media marketing has emerged as one of the effective ways to boost the traffic, get new customers and definitely create brand awareness which is necessary for your business. The use of social media has changed the way marketing was done earlier. With the help of social media sites, targeting your customers has become really easy and you are able to establish a global presence as well thus adding a new dimension to your business. So there is no doubt that social media is certainly a stepping stone to success especially for the small business owners who are looking for quick results and that too without spending huge amounts of money. The Facebook marketing algorithms change at a very fast pace and it is necessary to have the knowledge so that you are able to act accordingly. The frequent updates are definitely a challenge for the business owners as you need to follow them and plan your marketing accordingly. I have been into marketing since a long time and have realized that the social media marketing trends are rising day by day. There are lots of creative ways that can be followed to get the desired outcomes. But as a business owner you need to be smart enough to deploy the tips in the proper way and get the output. As a marketing specialist, I have compiled some of the essential tips that you can try on your business and see the difference yourself. These tips will surely work but only if the marketing methodology is planned and executed in the right direction. Create your page – A fan page is a place where you can post everything related to your business, its services and product. Create a page that reflects your business image with appealing timeline...

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SEO Specialist Philippines - Digital Marketing for Finance Businesses | Fervil Von

SEO Specialist Philippines - Digital Marketing for Finance Businesses | Fervil Von


Fervil Von

Your customers are waiting to find you. Dominate in Google search and get more hot leads! Hire an SEO expert in Philippines to help with your financial services ...

Top 6 reasons why should you do website SEO

by Akash Srivastava @ Akash Srivastava

Search Engine Optimization (SEO) is very useful for those who would like to enhance the position of their website and provide it a better ranking on search engine results. Being a web designer or webmaster, you might spend hours learning about SEO techniques and trying to figure out a perfect formula to make your website rank high on search engines. But, did you ever thought of what visitors want and what should be their experience? It’s time to know what audience wants and how to grab their attention. The whole idea behind driving huge traffic to your website is to increase conversion rates. However, there are still some website owners who do not care much about their visitors. They have millions of ads on their site and their only target is to sell more ad space. These tactics have become old and they no longer seem to work. As per my experience, search engines have changed a lot in the recent years and made it very clear that user experience should be the top priority of websites. Remember that if your website is not attracting right traffic, then all your hard work is going out of the window and you will eventually see negative results. The key goal of SEO is to enable right audience to find your business online. Below are some of the reasons why should you do website SEO. SEO makes your website easy to access SEO help users to access your website easily by displaying it on top results of search engine rankings. Moreover, SEO makes your new and existing customers to reach your business without much effort. You can be on the top of search engine results with strong link building. This is what exactly SEO does for your business and this is what business...

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SEO Specialist Job Description - Artisan Talent

SEO Specialist Job Description - Artisan Talent


Artisan Talent

An SEO Specialist is a must for getting your business found online. Here is what you need to know when writing an SEO Specialist job description.

Atlanta SEO Consultant | Freelance SEO Consultant Atlanta GA | Chris J. Everett

Atlanta SEO Consultant | Freelance SEO Consultant Atlanta GA | Chris J. Everett


Chris J. Everett: All Things SEO

Are you looking for an Atlanta SEO Consultant to help increase the visibility of your website in the search results? Contact Freelance SEO Consultant Chris J Everett, an SEO Consultant in Atlanta, GA.

Don’t Underestimate the Inbound Value of Longtail Keywords

by Chris J. Everett @ Chris J. Everett: All Things SEO

When you’re building an SEO campaign for your website, there are a variety of tactics that you can engage in in order to drive higher levels of inbound traffic. While many SEO marketers hone in on the keywords that have the highest search volumes as a way to generate inbound traffic, failure to recognize the value of longer phrases, less Continue Reading

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Negative SEO is Alive and Well: What You Need to Know to Combat/Prevent It

by Chris J. Everett @ Chris J. Everett: All Things SEO

On my All Things SEO Blog I typically like to share basic to intermediate level strategies for businesses that are interested in improving their online visibility through SEO and other Internet marketing strategies. This post, though, touches on a deep, dark, evil, subject related to SEO that up until a couple of months ago I had never had to worry Continue Reading

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SEO Specialist - Mindgruve

SEO Specialist - Mindgruve


Mindgruve

We’re seeking a results-driven SEO Specialist who has a successful track record for implementing SEO best practices and strategies for a variety of industries, including but not limited to e-commerce, healthcare, tourism and news media. The ideal candidate will have excellent problem-solving skills and the ability to work closely with cross functional teams to meet... Continue Reading ➡

The HTTP to HTTPs Migration Checklist in Google Docs to Share, Copy & Download

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Since Google informed a couple of years ago that they were going to start using HTTPS as a ranking signal sites started to migrate not only for security reasons (although this should be really the main criteria) but also to look for this additional ranking boost (coincidentally a few days ago people were asking about this as more […]

La entrada The HTTP to HTTPs Migration Checklist in Google Docs to Share, Copy & Download aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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SEO Specialist - Service Inbound

SEO Specialist - Service Inbound


Service Inbound

Qualities You consider yourself a local SEO expert You have your own SEO checklist you’ve implemented in the past You have an on-page and off-page SEO strategy You have an active list of local search citations and a white hat process for link building You have strong communication skills and other skills that you can …

5 SEO Metrics You Should Be Tracking (But Probably Aren’t)

by Akash Srivastava @ Akash Srivastava

Many SEO experts like me have a constant feel of uncertainty, regardless the experience and skills. Despite of spending hours, weeks and months in SEO, it is hard to see if the results are worth the time we spent. There is no way to evaluate the outcome of your efforts, other than tracking the results. This is where you need SEO metrics. However, you cannot evaluate the outcome of your efforts by using a single SEO metric. There are a set of SEO metrics that help you track the performance of your SEO efforts. As the search engines are constantly updating their algorithms, it may be hard for SEOs to know which SEO metrics are important at that moment. I have tried dozens of SEO metrics to determine why only a few SEO strategies work and others don’t. Here are the top 5 SEO metrics to watch at this moment. It would be of great use if could watch all of these SEO metrics.   Keyword ranking SEO keyword ranking metric is used to measure the search engine rankings for targeted keywords and analyze the changes in ranking. This is one of the essential metrics that demonstrates the effectiveness of your website. You can determine if your website is getting high rank on Google or not. You should know that the top 3 listings receive the majority of clicks on search engine results. The keyword ranking metric is very helpful in pointing out the positive as well as negative impact of SEO efforts. Tracking keyword ranking is of much importance and should be stressed more. If you are not yet tracking the keyword ranking, you are losing your money. Search engines are bombarded with billions of searches related to products, services, answers etc. Use Google webmaster tools that tell you...

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7 reasons why local SEO should be more important for your business

by Akash Srivastava @ Akash Srivastava

Local SEO is a highly effective form of online marketing. It allows businesses to promote their services to the local customers in a timely manner. Millions of customers are in search of local services, for which they use search engines and classified websites. Local SEO is done using reputed search engines like Google, Bing and business directories such as Yelp, TouchLocal etc. Local SEO removes the guess work of local marketing and reaches the targeted audience without much effort. It reaches local customers, especially when they are searching for something and ready to buy it. The customers who search on the internet are not virtual, but real customers who are actually interested in your products and services. Many large and small companies have invested in local SEO services with the purpose of continuous improvement in their business goals. Below are the top 7 reasons why local SEO should be more important for your business. It can do wonders Local SEO can take your business to next level in a short span of time. The local SEO techniques have remained sound enough to attract new customers, even though the data from Google was pulled fairly.  One can verify this from the case studies post-Hummingbird. Based on the case studies, I can say that you will be rewarded high position on search engines, as long as you focus on optimal user experience. Local SEO helps in driving huge traffic to your website and provides better conversion rates. You can convert 5 out of 10 leads in to your potential customers by using local SEO. It is affordable SEO services are a bit expensive, especially when you are choosing comprehensive SEO solutions. Whether it is PPC advertising, link building, social media marketing or content marketing, you need to spend good amount of money....

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How Marketing Automation Changed Over Time?

by Al Gomez @ SEO Expert Page

As marketers, sending out hundreds of emails and pitches, scheduling countless of social media updates and analyzing mountains of data is not new to us. Everyday, we are bombarded by endless of task and processes that we need to streamline and organize them to get the best results. That’s where Read More »

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SEO Tactics from the 2017 Moz SEO Conference

by eROI @ eROI

The post SEO Tactics from the 2017 Moz SEO Conference appeared first on eROI.

83 Best SEO blogs to follow in 2017 and read them daily

by Akash Srivastava @ Akash Srivastava

Want to start a career in SEO? Do you wish to know more about SEO? Are you still not confident that you can do wonders being an SEO Expert? If yes, read some great blogs or articles from those who are already in SEO field. Staying on the top of best SEO practices and learning how to meet the ever changing needs of customers is crucial for continued success in SEO industry. We all know that, SEO is constantly changing and we saw some major changes in search engine algorithm. There is a significant increase in the importance of semantic SEO due to the additional of new features and functionalities. One of the best ways to stay updated with latest SEO news is to follow top SEO blogs. However, with the availability of hundreds of blogs, it is difficult to navigate through all of your choices. If you are a marketer, website owner, SEO expert or SEO consultant, it is must to follow SEO blogs. The latest SEO news, topics, how-to articles, videos and guides will mean a lot for your company. Here, I have listed the best SEO blogs that have great potential for 2017. I have been reading and following some of these blogs for years. I can say one thing – whatever I learned is because of these blogs.   The Best Blogs   1. Search Engine Land Search Engine Land, founded by Danny Sullivan is one of the popular and successful sources of SEO news that also covers the latest trends in expert analysis, search engine trends, how-to guides and tips.  This blog is always the first to break the news and you will find dozens of posts on a single subject. In short, all of your SEO queries can be answered right on this blog. 2. Search Engine...

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The Case For Niche SEO Specialists

The Case For Niche SEO Specialists


Search Engine Land

Columnist Jayson DeMers argues that when it comes to SEO execution, hiring a team of experts (rather than a single, well-rounded SEO practitioner) can make all the difference.

How to boost site’s SEO by optimizing Google’s crawl budget

by Akash Srivastava @ Akash Srivastava

I receive many questions about SEO regularly and answered hundreds of questions. Recently, one of my clients asked me “How to boost site’s SEO by optimizing Google’s crawl budget?” Well, there is a lot more to know about SEO. There are many things that affect the rank of your site. One such thing is ‘Google Crawl Budget’. It is important for webmasters to know how search engines interact with their website. If you understand crawl budget, you can use some techniques to make sure that your site gets crawled effectively. The concept of crawl budget was like a guessing game among SEOs. You will first need to familiarize yourself with the term ‘Googlebot’. Googlebot is nothing but Google’s spider that discovers new and updated pages to be added to Google index. Before I go into detail, let’s start with what Google’s crawl budget is and how it helps you boost your site’s SEO? What is Google crawl budget? Google crawl budget is one of the SEO concepts that are overlooked by many SEO experts. As it is not very well understood by online marketing professionals, they often ignore it. Search engines use crawler bots to crawl across web pages and find information about them — based on which they add them to their index. These spiders detect links on pages they visit and attempt to crawl across those pages also. The number of times a search engine crawls across your web page in a given time is known as crawl budget. The whole idea behind Google crawl budget is to know how ‘Googlebot’ crawls your site. Small business owners should not worry about crawl rate. However, if you are running a large website, you should optimize crawl budget for SEO success. Here are some tips to optimize crawl budget that...

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19 Surefire SEO Tips For Google Ranking

by Akash Srivastava @ Akash Srivastava

When I first started working as a freelance SEO consultant, there were many search engines around. Today, we are left with only a few big search engines, out of which Google and Bing are highly popular. Google is standing ahead of the other search engines by providing more and more visitors to a website. But, how does Google rank websites? The answer is simple – Search Engine Optimization (SEO). Despite of having a stunning website and portfolio, you may not go far – if your website lacks SEO. SEO is the process of driving huge traffic to your website by considering algorithmic and organic search results in search engines. It is really important to know how to improve SEO. There are a number of factors that help your website rank high in search engine results. In fact, these factors are the secrets, which I learnt while working on SEO projects. How to rank high on search engine results is a million dollar question every SEO Expert has thought of. I have shared some advanced tips that help you rank higher on Google. Before you go through the below SEO tips, I would like to know if you are using the best SEO tools that optimize the search results or not. Here is the list of top SEO tools that you can’t live without to help you out in finding the right SEO tools. Access Site’s Search Ranking Before you work on improving the search ranking of your website/blog, you should first know the current position of your website/blog on Google search results. No doubt, pages that get a high click through rate get a boost in ranking. There are several tools and resources that can provide this information. Tip – To check the keyword ranking of your website, you can...

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Thanks to Atlanta Business RadioX for Having Me as a Guest!

by Chris J. Everett @ Chris J. Everett: All Things SEO

As an entrepreneur, I have a certain affection for people and organizations that support small businesses. Today I had the privilege of being a guest on Atlanta Business RadioX and meeting two influential small business advocates, Lee Kantor and Ryan McPherson. During the 33 minute segment, I spoke about about many things related to search engine marketing including: my company, Continue Reading

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Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

SEO Case Study: Cates Pressure Washing

by Bill May @

If you build it, will they come? Not if they can’t find it! There are three (3) main types of SEO: Traffic boosting – This is just as the name implies, trying to increase the amount of visitors to your site. Conversions – This is trying to gain your target audience and convert them into

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16 SEO Guides that will help you master SEO in 2017

by Akash Srivastava @ Akash Srivastava

Are you in search of the best SEO guides that give effective knowledge? Are you wondering how to find the SEO strategies that actually work? If yes, I am going to make this task easier for you. In this post, I am going to provide you the list of best SEO guides and resources that will help you master SEO  in 2017. As more and more new websites are indexed by search engines these days, competition for the top of the search results page is increasing tremendously. It can be a tough job, and this is the reason why companies hire SEO professionals. However, it is not necessary, if you have little knowledge of SEO and a website that comply with Google’s guidelines. There is a lot of misinformation on SEO strategies and it is must to have a reliable guide that helps you succeed in the work of online marketing. All you need to do is take some time and tackle these 21 guides given below. Moz’s guide to SEO Moz is one of the popular SEO blogs that provides a complete guide on SEO. It provides everything from SEO blogs to backlink checker tools. Whether it is about designing your website for SEO, backlink building or on-page SEO, you can learn everything in detail. You can put questions about SEO in Moz community and clarify all your doubts. It is the best guide for SEO beginners, professionals, and experts. Quick Sprout’s Advanced Guide to SEO This is the most powerful SEO guide that offers tons of valuable information and is combined with a list of tasks that help SEO professionals get higher ranking in search engine results. This guide by Neil Patel is used by many users every month. This is one of the websites I used when...

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10 SEO & Content Marketing predictions for success in 2017

by Akash Srivastava @ Akash Srivastava

Search Engine Optimization (SEO) is one of the best ways to attract visitors to your website. Today, Internet is used by millions of people across the globe. People often use Google, Yahoo and Bing to search for relevant information or buy any product/service. SEO & content marketing are the two best strategies that play a very important role in enhancing the visibility of your website and driving quality traffic. It might be hard to believe, but you will understand its significance if you start suing it. SEO & content marketing are loved a lot by SEO experts, as they help business owners get better return on investment and earn huge profits. However, SEO and content marketing strategies are ever-changing, and one should stay updated with the current trends. SEO & content marketing is going to be far challenging in 2017 than today. In this post, I will explain the top 10 SEO & content marketing predictions for success in 2017. It’s a good idea to have a look at these predictions to understand where we are likely to head in the year 2017. Mobile is going to be the future, and mobile searches will surpass desktop searches We see a great increase in usage of smartphones these days. Today, mobile search reached the tip point. This is the stage where majority of organic clicks and paid traffic come from smart devices, instead of desktops and laptops. This means small and big companies need to optimize their website not only for desktops, but also for smartphones and tablets.  The main aim of this is to enhance the user experience of mobile users. Organizations must give thought of using mobile marketing, mobile advertising, mobile coupons and mobile search marketing. Mobile search will have a great impact on local businesses, especially for cafes,...

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#SEOChat Recap – Conducting SEO Site Audits – August 4, 2016

by Chris J. Everett @ Chris J. Everett: All Things SEO

Kicking of the first week in August here at Captivate Search Marketing, I had the honor of hosting my second #SEOChat on Twitter. The topic for the week's #SEOChat centered on Conducting SEO Site Audits and it was claimed by many participants to one of the most engaging and insightful conversations in the #SEOChat community. The discussion covered a number of Continue Reading

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Add a new dimension to your web pages with Accelerated Mobile Pages

by Akash Srivastava @ Akash Srivastava

In the past few years technology has emerged at a rapid pace and opened new opportunities for the developers. Today mobiles have become one of the highly used gadgets for accessing the internet. This in turn has given rise to the development for the websites which cater to the needs of the mobiles and ensure faster processing. Though a number of new techniques have been integrated to improve the user experience but still there is something which is affecting the mobile search results. Google realized this aspect and introduced a fresh way of creating web pages for mobiles. This is known as AMP or more popularly Accelerated Mobile Pages. AMP is a framework via which you can easily create web pages which not only load faster but enhance the user experience as well. The announcement of this framework was made last October but now the framework has been launched a few days back. Though a lot of technologies have been used for creating mobile sites, then what is so different about AMP or how it will prove beneficial. Before going deep into the topic, let us first make ourselves familiar with the AMP. What is AMP (Accelerated Mobile Pages)? As already said above Accelerated Mobile Pages is used for creating web pages which have faster loading time and provide excellent optimization. The end motive of introducing such a framework is to enhance the speed and make sure that the users are able to enjoy a faster browsing experience. But special emphasis is given to the fact that there no compromise will be made when it comes to offering the primary web experience to the mobile users. How to get started? In order to create a web page using AMP, you will have to follow the three steps given below. AMP...

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7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. In this Search Engine Land post I share how you can easily analyze your logs and […]

La entrada 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Small business link building trends in 2016

by Akash Srivastava @ Akash Srivastava

Link building has always been an integral part of seo and dominated all the Google’s algorithms. No matter what seo approaches you adopt, the best and quality links have always ruled the digital world with the backlinks improving your visibility by leaps and bounds. This problem becomes quite serious in case of the small business owners as they are not much familiar with the new seo practices due to which they fail in integrating the right seo tactics which are required for their business. As the digital marketing trends are changing at a fast pace it is very essential to be familiar with the updates and integrate the same in your seo approach. This will not only yield better results but the ROI will also be high that is definitely the first concern of the business owners. If you are a small business owner and wish to improve your link building strategies, you have come to the right place. Here I will be focusing on the latest and updated link building strategies of 2016 which can make a difference to your business. But before going deep into the topic we will first talk about what link building is and then take a look at the best link building approaches that you can follow for your seo plan. What is link building? Link building is a simply a way to connect your pages with the different high authority sites which help you to get traffic towards your website. Though implementing this is quite simple but one needs to ensure the quality of links so that it proves helpful for the website as well as your business. Relying on the traditional link building methods is mere a waste of time and that is why you need to focus on the new strategies...

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How To Be Social Media Smart In 2017

by Al Gomez @ SEO Expert Page

We can’t really pull off a successful digital marketing campaign without mentioning social media. Although there will be changes, expect some things to remain the same. For example: audience engagement is still crucial if you want to win in the social media game. Excellent customer service is another factor that won’t Read More »

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Seven Reasons Why People Like SEO

by Akash Srivastava @ Akash Srivastava

Are you wondering why people love SEO so much? Do you want to know why online businesses are so much addicted to SEO? Need some compelling reasons to start SEO? If yes, you have come to the right place! Websites that are not properly optimized will have a difficult time attracting traffic. Most of the business owners and SEO experts know that SEO is a crucial factor.  If you want to know why SEO is so important in online industry, you should go through the below reasons. In this post, I am going to outline top 7 reasons why people like SEO. Drives traffic to your business The primary reason for liking or loving SEO is that it drives quality traffic to your website. Now, you might be thinking – “what am I going to do with the traffic?”  All the people who are visiting your website are not going to make you any money. Some of those visitors may turn into potential customers. You have to make your best efforts to sell your products or services to the people who visited your website. SEO is more affordable and quite effective compared to other marketing techniques. Moreover, people who are coming to your website are almost qualified leads who were in search of business like you. They found your business and approached you means, they are more likely to do business with you. Better user experience There is no doubt that user experience is the best ranking factor these days. Search engines want to see good integration that is relevant to photos and videos. These elements provide a great user experience for your visitors, and by optimizing your website for SEO, you are enhancing user experience. Everyone looks for online businesses these days. You can increase the odds of your...

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SEO vs. PPC – The Ultimate Battle

by Tony Passey @ Firetoss

SEO vs. PPC from Taylor Hunsaker

The post SEO vs. PPC – The Ultimate Battle appeared first on Firetoss.

11 steps to Keyword Research that will boost your organic search traffic

by Akash Srivastava @ Akash Srivastava

Keyword research is one of the important SEO strategies. During the early days of my career, I used to perform keyword research in a typical way by going to the keyword tool and type in a few words and get a big list. That was really a quick and simple technique but was much effective. Today, SEO has changed a lot and keyword tools have been upgraded also. After lot of hard work and effort, I discovered some effective ways to get keywords that will boost your organic search traffic. A solid keyword research process helps you improve the entire SEO strategy. Here are 11 steps to keyword research that will boost the organic search traffic. Let’s get started ………    Get organized The first and foremost thing to do is set up a template on Google Spreadsheet to run the keyword research process throughout your professional life. Create a blank spreadsheet by signing into Google sheets and fill the headers with relevant headings. Freeze the top row to ensure that the header is not treated as data. Use this guide to create a powerful recurring process document later. Populate the guide with easy, medium and hard keywords that are going to change your SEO game. This guide will keep track of the basic information. You can start including local & global searches, keyword analysis information etc using Google Keyword Planner, Moz, SEMrush, Ahrefs etc as you take the keyword research to an advanced level.    Brainstorm keywords Many people make the mistake of filling the spreadsheet with all those keywords that strike their mind. Even I used to do the same. Later, I realized that — it just fills the spreadsheet and the keywords I filled are of not much use. Based on my personal experience, I advise you...

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Using SEO to Market a Business

by admin @ Marketing Career Information

With Google constantly refining its search algorithms, the best practices for SEO (search engine optimization) are constantly changing. Strategies that got you to the top of Google searches in 2010 will now cause your site ranking to be downgraded. So, … Continue reading

 7 Job Interview Questions to ask a Senior SEO Specialist

7 Job Interview Questions to ask a Senior SEO Specialist


Moz

If you been employed within the SEO industry for some time, at one point or another you may have moved to new company. And if you have risen up the career ladder, you would have found yourself in a position where interviewing new candidates is part of your duties. However, when it comes time to recruit for more senior position, what kind of questions do you ask? Conducting these kinds of interviews is somewhat different from recruiting for an entry or executive SEO post.

WordPress Disadvantages Overcome By Technical SEO

by Kevin Yeaman @ Colorado SEO Expert

Websites built using the WordPress content management system dominate the web with over 70 million sites built on the WordPress open source content management system platform according to Yoast figures. From th cost of development point of view to the SEO optimization angle, it's the most affordable, efficient, and effective marketing platform in spite of it's complications and weaknesses.

WordPress delivers far more advantages than disadvantages. For the sake of argument we'll list some of the more common disadvantages that people eventually run in to unintentionally. The upshot is that all WordPress disadvantages can be overcome with an initial SEO-friendly setup strategy and plan in place, or with an SEO expert that knows technical SEO.

For small business owners and web design agencies, taking advantage ......

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Why You Should NOT Ignore Local SEO, Not Today

by Al Gomez @ SEO Expert Page

In a span of years, the way small businesses can run its operation and successfully tap into the market has changed. Thanks to several updates and improvements in search engines, it is now easier for consumers to find businesses, products and services which they need and these have also change Read More »

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Say Goodbye To These Age-Old Optimization Tactics

by Al Gomez @ SEO Expert Page

Over time, we have experienced a lot of changes in the world of digital marketing, especially in search engine optimization. We have to accept the fact that it is no longer an easy-peasy job for us. But we couldn’t blame search engines for making it hard for us. More than Read More »

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40 Twitter Marketing Tips

by Akash Srivastava @ Akash Srivastava

Marketing your business is very essential in order to enhance the visibility, get better traffic and more sales. The ultimate motive of any marketing tactics is to get high ROI and that is why the business owners give their best to accomplish the target. In the present scenario, there are multiple ways of marketing your services but social media has emerged as one of the pioneer methods which are not only result oriented but effective to a large extent. That is why most of the business owners rely on it and find it as a superb way to get in touch with their customers. There are different social media platforms which can be used for marketing, out of which Twitter is definitely a great medium that helps you to increase the number of followers thereby boosting your business visibility. It is surely one of the finest mediums to engage with your audience and get positive feedback from them. If you too wish to utilize this platform for the marketing, you need to keep a few tips in mind to get the most out of it. Here are some of the helpful Twitter marketing tips. Share your tweets – Sharing your content is beneficial in spreading your word. Try to craft the content in an appealing way so that people show interest in it. Promotional tweets are really popular and a good way to reach your audiences. Twitter tutorial – This will help you a lot to learn about Twitter, how it has to be used and the different features that can be used for marketing your business. In this way you will be able to grab a lot of information and make a difference to your Twitter marketing strategy. Add keywords – In order to target a specific audience, do add keywords in the...

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Six questions startups should ask before hiring an SEO specialist

Six questions startups should ask before hiring an SEO specialist


The Next Web

I spoke with SEMrush specialist, Anna Lebedeva, to get her advice regarding startups and SEO. In this interview, she talks about the critical questions startups need to ask to ensure they hire qualified SEO consultants. According to Clutch.co: Small businesses are investing more in SEO. 52% percent invested in SEO in 2016, a number that …

How to Syndicate Content perfectly and avoid mistakes

by Akash Srivastava @ Akash Srivastava

Have you ever thought of how well your marketing campaign is going? Every brand that operates online wants to rank well in search engine results. They want to be highly visible on online searches so as to attract customers and generate leads. There are many ways to enhance the visibility on search engine results. But, many of you are not aware of different SEO strategies that drive traffic to your site. In today’s post, I will help you know what is content syndication, how to do it perfectly and how to avoid mistakes in content syndication. Are you wondering – what is content syndication? It is one of the best parts of content marketing that enhances the visibility of your site. If you are a content marketer or a blogger or have an online business, you will find this post very useful. What is content syndication? Content syndication is the process of pushing your site or blog posts into third party sites in the form of article, thumbnail or snippet. The main idea behind this strategy is to give more engagement with the content by pushing it into relevant digital context. Content syndication is a part of content marketing effort, and you can have web pages, blog posts or videos that can be syndicated. Now the question is – “how to syndicate content perfectly?” Before you set up content syndication strategy, you should think about what you want to achieve from it. You need to first establish goals that match your business model. If you are trying to build brand awareness, you might syndicate content in all forms. You need to map out content syndication partners who require custom RSS feeds, thumbnail images, custom selected URLs, titles, etc. Many of us don’t know the importance of content syndication. The main...

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Why Content Marketing & Link Building Go Hand-in-Hand

by Chris J. Everett @ Chris J. Everett: All Things SEO

Content marketing and link building are two strategies companies use to work toward the same goals - driving qualified traffic, converting visitors into buyers, and building long-lasting relationships with those customers. The effectiveness of each strategy is amplified when implemented together. If you're not taking a content marketing mindset into your link building strategy, your inbound marketing and SEO campaigns Continue Reading

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SEO Specialist | Firetoss

SEO Specialist | Firetoss


Firetoss

As a part of the marketing team at Polevault you will support the efforts of the company by assisting on a variety of online initiatives. You will be responsible for maximizing organic search rankings and site traffic using SEO best practices. You will apply knowledge of Search Engine Optimization to drive more traffic to the …

Fred Update: A new unconfirmed Google algorithm shakes the SEO world

by Akash Srivastava @ Akash Srivastava

The SEO industry has been watching a new unconfirmed Google algorithm called ‘Fred Update’, as it seems to target the link quality aspects of search engine ranking. As soon as Google Fred update spotted rolling out, many content driven sites that are in blog or content format were hit by this update. Most of the sites, those were hit, show the same type of content on various topics — written for ranking purpose. Moreover, the sites have affiliate links and ads in large number. It has been found that most of these sites are not expert sites and do not add much value to what other expert sites have already written. In most of the cases, the content is wrapped around ads, and it is very difficult to differentiate these ads from the content. Some of these sites have a fewer or no ads, but they generate revenue through lead generation and affiliate links. After reviewing all these sites, it was found that 95% of these sites have two things in common. The first is low-quality content and the second is heavy ad placement. It seems that many of these sites were created with the purpose of generating revenue and do not benefit the user in any way. Google has not yet confirmed anything about Fred Update, but I believe that Google is going to take a big step against low-value content sites that were meant to generate revenue using heavy ads. Let me know your thought in the comment section.

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SEO Specialist Salary Jumps 28%, Global SEO Salary Trends

SEO Specialist Salary Jumps 28%, Global SEO Salary Trends


Conductor Spotlight

Check out the latest SEO salary and jobs trends, including a 28% rise in the SEO Specialist salary and insights into where SEO is thriving.

SEO Specialist Job in OKC - BigWing

SEO Specialist Job in OKC - BigWing


BigWing

Do you love helping businesses with digital marketing? BigWing is looking for an SEO Specialist with at least 1 year of SEO experience.

Local SEO Case Study: 4,342.44% More Organic Traffic for a Roofing Site!

by Al Gomez @ SEO Expert Page

The Good News: From 0 to 4k Increase Search Engine Optimization (SEO) still rules! This local SEO case study will prove how we move from nothing to an increasing organic traffic in just six (6) months. It features one of our clients, a roofing company. Currently we can see that Read More »

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9 Simple & Valuable Hacks to Boost SERP CTR

by Akash Srivastava @ Akash Srivastava

Websites with high ranking in SERP and maximum CTR percentage can boost up the traffic towards website. It is a fact that the top 3 results of SERPs will have maximum number of visitors compared to other results. Usually, users click on the top 3 results, and hence it is important to maintain your website in top results of SERP. The CTR depends on how click-attractive your website looks in Google search results. There is no shortage of tips to boost your organic CTR. Though CTR is the biggest ranking factor, it gets little attention. You can’t reach people and ask them to click on the webpage. However, you can have a little control over the click-through-rate (CTR). To boost SERP CTR percentage, you need to adopt some SEO tricks.   Some of the tips are quite innovative, fun and exciting to experiment with. Let’s explore some of the tips to boost your organic CTR. Write unique and catchy titles Title of the web page plays a very important role in enhancing the visibility of your website on search engine results.  Good and attractive title is the key thing which should never be ignored. In order to write a catchy title, you should follow some rules given below – The limitation of characters should be 55-60 The viewer should be able to predict what the webpage is about by seeing the title Use powerful words that draw some expectations in user’s mind Add numbers in Title Use relevant keywords along with interesting adjectives such as – absolute, free, effortless etc. By following the above rules, you can attract more number of visitors to your website. Being little dramatic You can enhance the traffic of your website dramatically by triggering the audience emotions. Emotional triggers often make people click and you are...

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9 SEO Best Practices to Generate More Traffic

by Akash Srivastava @ Akash Srivastava

Are you ready to double the search traffic? You can see a significant increase in target traffic, once you know and understand the needs of target audience. Becoming an SEO expert is easier than you think if you know the SEO best practices to generate more traffic. If you see the search engine statistics of Google, you will be amazed to know that Google conducts more than 100 billion searches every month. More than 60% internet users around the globe use the internet to search for a product or service. You will see increased revenue, once your web pages begin to rank high in search engine results. As your webpages are seen on the first page of search engine result, you are likely to get more clicks. In a study, it was found that the first website or link on search engine result page is likely to get more clicks.  More than 75% of website’s traffic begins with a search query and this is the reason why SEO is very important. When it comes to SEO, it is all about doing the right thing at the right time in a right way. SEO is most effective way to bring huge visitors to your website. There is no secret method to rank one on Google. You can get the desired results by applying the SEO best practices. Here are the 9 SEO best practices that you can implement to increase visitors and generate more traffic. Mobile optimization Is your website mobile friendly? Are your customers able to access your website from their small screen devices? If yes, you are on the right track. There are many websites that still lack mobile responsiveness. These days, more and more people are using soft devices such as smartphones, laptops and tablets to browse the...

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7 red flags you need to know about SEOs

by Akash Srivastava @ Akash Srivastava

SEO is one of the best ways to enhance the visibility of your website. Whether you are a business owner, SEO expert or a digital marketing expert, you should know everything about SEO red flags. SEO contains many twists and turns and it is difficult to know what works and what doesn’t. It is true that people use a search engine to find things on the internet, and SEO help you understand user expectations in a better way. SEO helps you know what your users want and what they are in search of. When you want to get something, it always put some homework. You need to be an informed buyer and consider working with an SEO agency who exhibits good skills. If you are a business owner and are not sure of what you are looking for, you should consider hiring the services of the best SEO agency. You may see your website travelling in opposite direction if you are not assertive with your choice of SEO agency. Here are the top 7 red flags to consider that will help you prevent poor results. If the SEO company claims top ranking on Google Most of the SEO companies claim to generate results on the first day itself. Remember that there is no promise in SEO, as the algorithm of Google tends to change with time. If the company guarantees 100% results or page 1 ranking, then you should turn away from that company.  There are some attainable and worthless claims, where the company satisfies the claim by ranking your website for non-competitive keywords that will neither increase traffic or sales. You will need to keep this in mind when choosing your next SEO partner.  Any SEO expert or agency that promises Rank 1 on Google can be considered to...

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13 Free Blog Post Title & Idea Generators

by Akash Srivastava @ Akash Srivastava

Are you thinking, what’s so great about blog title generator? After all, there is a saying – “Don’t judge a book by its cover”, which mean to say that your blog title is a big opportunity to make a great first impression. So, titling your blog post with an attractive title is very important. But, what makes a good title that people want to click? The blog title should be data driven and accurate. Follow some basic tips like – Checking the blog title against the written content, before publishing the blog. Your blog title should not mislead the readers; else they will leave the page with unanswered questions and less likely to revisit the blog again. The title should generate curiosity and should be something people want to know more about. Coming up with a perfect title for your blog can be a daunting task, at times. However, there are several blog title generators that generate blog title ideas automatically, which anyone can use for their blog. For your help, I am providing you the list of 13 free blog title generators. HubSpot’s Blog Topic Generator HubSpot’s Blog topic generator is one of the popular blog topic generators that will help you kick start your inspiration, and ensure that you continue to generate clickable content. All you need to do is type 3 words or nouns, and you will get 5 blog titles or interesting new topics. This tool also gives blog topic ideas to overcome writer’s block. In short, it is a one stop solution for all your blog requirements, if you are not sure where to start from. Blog Title Generator By SEOPressor SEOPressor is the most trusted on-Page SEO Plugin for WordPress. Now, they have built a new tool that generates catchy titles based on your...

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Top 5 SEO Strategies for Website Optimization in 2016

by Akash Srivastava @ Akash Srivastava

Here are the 5 SEO strategies that you need to be aware of in 2016. Change the way you think about SEO queries and modernize the SEO strategy for better results in 2016. As I said before, SEO is changing constantly and it is must to stay up to date with the latest trends in SEO. Some of the best SEO strategies of 2015 may work well in 2016, but not all. The changing algorithm of Google and other reputed search engines lead to panic among some internet marketers and dread among many other professionals. The mission of Google in 2016 is to reduce the visibility of low-value pages especially that are over-stuffed with keywords. After reading this, you might think that there are hardly any SEO strategies that won’t get you dinged. However, there are some strategies that will work well in 2016 and take your business to the next level. Optimize your website for mobile traffic The mobile traffic is likely to exceed desktop traffic by the end of 2016. According to the changing algorithm of Google, a responsive website provides enhanced user experience. Moreover, it started including the mobile-friendly notation in the websites that are indeed mobile friendly. Similarly, other reputed search engines like Bing and Yahoo also started to give preference to responsive websites. There is no doubt that 2016 is the year of smartphones, and companies should start mobile marketing by creative responsive websites. SEO teams and content alignment Your SEO efforts should really be good and should give the target audience an ultimate experience. This is where great SEO tends to work with great content. If you have good foundation for content and SEO alignment that is focused more on the user requirements, then you can get optimized results. Though companies are looking for...

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SEO Expert - Hire Certified SEO Specialist & Consulting Services

SEO Expert - Hire Certified SEO Specialist & Consulting Services


SEO Expert Page

Get Premium SEO Expert Service. Al Gomez Featured in Yahoo & Huffingtonpost. Solid SEO strategies w/ 10 years experience. We Optimize for Traffic and Conversion to give High ROI.

How to Redesign Websites

by Kevin Yeaman @ Colorado SEO Expert

Redesigning a Website can be a daunting process requiring significant due diligence for the business owner. Nevertheless, historically small businesses have redesigned their websites around every 3 years to keep up with online competitors and emerging web design technologies and features. The objective of this post is to pinpoint key decision catalysts that are .....

The post How to Redesign Websites appeared first on Colorado SEO Expert.

SEO Specialist | Anvil

SEO Specialist | Anvil


Anvil | Portland, OR

Anvil is looking for an SEO Specialist to join their team of marketing ninjas for a great career in digital marketing.

SEO Case Study: 18,867.14% More Organic Traffic in Just 6 Months Revealed!

by Al Gomez @ SEO Expert Page

Take a look below: increasing organic traffic, lower bounce rate? Maybe you’re wondering now but we will further reveal more about this on this SEO Case study. Somewhat, this is too good to be true, but YES this is REAL and it’s POSSIBLE. The stats above are from our client’s search Read More »

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What Is SEO?

by Nick Noufer @ Firetoss

SEO stands for Search Engine Optimization. SEO is the process of increasing your website traffic from search engines like Google by leveraging search engine friendly elements on your website, as well as outside signals that help search engines determine your reliability. At Firetoss, we address three types of ranking factors when optimizing a website: on-page […]

The post What Is SEO? appeared first on Firetoss.

6 Reasons SEO is Still an Effective Technique

by Akash Srivastava @ Akash Srivastava

SEO has become a widely adapted marketing strategy. But, the changing landscape of digital marketing gave raise to question – is SEO still an effective marketing strategy? Based on my personal experience, I still believe that SEO is effective for a number of reasons. In earlier days, the main objective of SEO is to identify the keywords that are relevant to your business. There used to be 5-6 keywords that were considered as golden keywords. SEO made it easier for search engines to find high-quality content. The key point of finding quality content is to help customers get answers to the questions that lead to a business outcome or product purchase. There is a misconception among people that SEO is not as effective as before and is dead. However, digital marketers and SEO consultants still believe that SEO is effective and helps in driving huge traffic to your website. A good SEO strategy is quite beneficial and effective in generating huge traffic. Many people ask me how much time it takes for SEO to work effectively. The question is born from understanding that SEO was very effective once, but is not now. There has been a lot of controversy around whether SEO is effective or not. Those who observe online marketing tactics say that it is content that drives traffic and not SEO. However, to make a mark on search engine results, both SEO and high-quality content should exist in harmony. Here are a few reasons why SEO is still effective and plays an important role in enhancing the visibility of websites. Search engines are changing their algorithm for better There are a number of things that affect the SEO rankings such as – excess keyword stuffing, spamming, low-quality content etc. The new algorithm of search engines has improved the...

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3 Mobile Search Keywords Questions (& How to Answer Them) to Grow your Mobile SEO Results

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

On May 3rd, 2016 I’ll have the opportunity to present at Pubcon Austin about how to take your keyword research to the next level to better identify your search audience behavior in today’s multi-device world, – where there are more searches in Google coming from mobile devices than from desktop ones – and target your mobile […]

La entrada 3 Mobile Search Keywords Questions (& How to Answer Them) to Grow your Mobile SEO Results aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Google removed nearly 1.75 billion websites from search results

by Akash Srivastava @ Akash Srivastava

Google received nearly 75 million copyright takedown requests to keep pirate websites out of reach of search results, earlier in March 2016. The rate at which the requests are growing astonishes the company. The overall amount of copyright requests is seen to increase by 53% year by year. To handle these requests, Google started processing more than 1, 00,000 URLs per hour. In this regard, Google removed nearly 1.75 billion websites from Google search results by the time I am writing this. The exact number can be confirmed from the copyright section of Google’s transparency report. Based on this report, nearly 40 million copyright takedown requests have been rejected by Google. This is only 21% of the total requests submitted to Google. You can also track down the takedown requests, invalid URLs, pending URLs, duplicated URLs and more. You can also see how many requests are made for a particular domain. According to Google’s report, more than 20 million requests were duplicates; 1.75 billion websites have been removed, while 888K domains have been affected.  The majority of takedown requests are legitimate URLs.   But, do you know how does Google detect pirates? If there is a copyright infringement happening, there is a way out called Digital Millennium Copyright Act (DMCA) “takedown” requests that help Google to detect pirates. Copyright takedown request is not the proof of copyright infringement, but merely an allegation. These requests can be filed by anyone.  Google evaluates the requests and removes the content, if deemed valid. Google sends a notification to the owner of these sites, based on which the owner can file a counter-notification.  The counter-notification can either be in the form of justification or argument or removing the offending content. Based on the counter-notification, Google decides whether to add back the page to Google...

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The Top 7 SEO Myths You Shouldn’t Believe

by Akash Srivastava @ Akash Srivastava

There are many SEO myths that could negatively affect companies, especially if business owners believe them. Companies and professionals should know what works and what doesn’t work in the world of SEO. There is a lot of misinformation that makes its way across the internet.  These myths change the landscape of SEO and make it harder to distinguish fact from fiction. Here are the top 7 SEO myths that you shouldn’t believe. The ranking position doesn’t matter Having your business ranked on Google is very important and it doesn’t matter if you have years of experience, and your website is not shown up on Google search engine results. If the users perform a search and find a business on top ranking, it tells them that the company is experienced enough to give them what they want. Ranking high on google will indicate that Google trusts that company and you can get the desired services from that company. Ranking plays a very important role in enhancing the visibility of your website.  If you want your website to perform well, you should implement the best SEO strategies. Social media can’t help There is a misconception among business owners that social media can’t help. This is especially in those people who do not use social media personally. People who lack social networking skill believe that this approach can hamper the SEO efforts, especially for local business. Today, SEO is a blend of social media and content marketing. It is true that tactics of past won’t work the same way once they did. The quality of social media marketing is essential and plays an important role in enhancing the success of your SEO campaign. Everyone can do SEO Some people believe that SEO is something that everyone can do. Someone who has little knowledge of...

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35 LinkedIn marketing tips

by Akash Srivastava @ Akash Srivastava

In the present scenario, marketing has emerged as one of the crucial aspects of any business. Whether your business is small or medium sized, effective marketing can definitely lead to good results. This is the reason that business owners are focusing on the different forms of marketing which can be adopted to get the desired results. One such marketing platform is social media which is one of the widely used mediums to gain exposure and create brand awareness. Social media platforms are also of various types, out of which LinkedIn is a platform that brings the professionals on a common ground. No matter to which business you belong LinkedIn will help you to find potential clients that will take your business to a new level. There is no doubt that LinkedIn is surely the best medium to get associated with the like professionals and get business from them. If you are planning to market your business and its services through LinkedIn you have come to the right place. Here I will discuss some of the important marketing tips which can be adopted to make a difference to your marketing strategy. Let’s get familiar with them one by one. Sponsored updates – These updates not only enhance the visibility of your business but help you to establish your credibility as well. You will be able to add more people to your network thereby increasing the people in your account. This will have a huge impact on the overall business returns. Use of rich content – Content is always the key factory so try to utilize it in a proper way as it can make a long lasting impression on the others. Ensure that the content is rich as well as useful for the viewers. Attractive profile – Keep in mind that your profile should...

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Akash Srivastava • Freelance SEO Consultant from India

Akash Srivastava • Freelance SEO Consultant from India


Akash Srivastava

I‘m Akash Srivastava, a Freelance SEO Consultant, 6+ years experience, help people create or revise SEO plan, implement it & monitor results. Let's discuss!

What Does an SEO Specialist Do?

What Does an SEO Specialist Do?


Mediabistro

This role is an integral part of the marketing strategy and team.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

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