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SEO or Content Marketing Agency - Who Should Lead Your Online Marketing?

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing?


Online Marketing Blog - TopRank®

There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those

Do you have a Mobile-Friendly Website?

by Pepe @ Web Champs, L.L.C.

Smart phones and tablets are everywhere and are quickly replacing the PC as the preferred way to serf the web. With more people using their Smartphones and tablets to search the Internet instead of computers, it’s easy to see why it’s important to have a mobile-friendly website. As someone who has a website and utilizes […]

The post Do you have a Mobile-Friendly Website? appeared first on Web Champs, L.L.C..

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

SEO or SEM? - Drive Traffic Media

SEO or SEM? - Drive Traffic Media


Drive Traffic Media

Whether you choose to market your business online through SEO Orange County or SEM, it is important to get your facts straight for you to achieve the results you are looking for.

SEO or CRO: What is better to do first?

by neuronalbite @ NeuronalBite

Hi folks! Maybe everybody know about what is SEO and CRO, but not everybody know which of both concepts works better in a early on stage for online stores. Many people talk about to do first SEO is the best way to have consistent traffic and conversions in your ecommerce, in fact, it is a […]

La entrada SEO or CRO: What is better to do first? se publicó primero en NeuronalBite.

$25,000 in Cash for Tech Startups via New RESO DataComp

by Kevin Hawkins @ WAV Group Consulting

It’s the first RESO DataComp, a data competition sponsored by Realtors Property Resource®. Prizes total $25,000, courtesy of prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. It’s set to begin on September 17, at 12:00 a.m. Pacific Time. It will end with live demonstrations before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. in San Diego on October 17  during the RESO fall conference, October 17-19, being held at the uber-hip Pendry. That’s right, unlike a Hackathon, this data competition will last a month, and unlike many other real estate data events, this one is targeting Universities, Colleges, incubators, and startups outside the world of real estate. RESO is looking for new blood and fresh ideas to look at ways to leverage its hottest tech – the RESO Web API – in new ways that could improve the real estate ecosystem. Here’s the news release that RESO issued today, during CMLS in Austin: RESO Unveils Real Estate DataComp: $25,000 in Cash Prizes for Tech Start-Ups Competition Kicks-Off Sept. 17 with Live Demos Slated for San Diego on Oct. 17 Raleigh, NC – Sept. 14, 2017 – The Real Estate Standards Organization, or RESO, todayrevealed the 2017 RESO DataComp its first-ever data competition sponsored by Realtors Property Resource®, will begin on September 17, at 12:00 a.m. Pacific Time, culminating in live demonstration before a distinguished panel of industry judges from 1:00 p.m. to 4:30 p.m. Pacific Time on October 17 at the Pendry Hotel in San Diego, during the RESO fall conference. RESO is an independent non-profit with more than 725 active members, including the National Association of Realtors®, multiple-listing services, real estate associations, brokerages – representing over 800,000 brokers and agents – and industry technology providers. RESO creates and promotes the adoption and utilization of standards that drive efficiency throughout the real estate industry. The RESO DataComp is welcoming tech start-ups outside the real estate industry, as well as new innovators from Universities to incubators. A total of $25,000 in Cash Prizes is being made available, provided by prize sponsors that include FBS, the creators of Flexmls and Stratus Data Systems, Inc. “RESO DataComp is open to all tech companies, startups, colleges, incubators and others who believe they have the next ‘big idea’ that could revolutionize real estate through data,” said Jeremy Crawford, CEO of RESO. “We are challenging the freshest minds in […]

How to Setup a Drip Opt-In Form with WordPress

by Pepe @ Web Champs, L.L.C.

Setting up a Lead Capture form is the beginning of email marketing and marketing automation. Using Drip to capture your website visitors makes it even easier. But, let’s take a step back first. Capturing the right leads Getting leads into your marketing funnel isn’t the most difficult thing to do. I remember going to a Home […]

The post How to Setup a Drip Opt-In Form with WordPress appeared first on Web Champs, L.L.C..

Common Misconceptions About Search Engine Optimization

Common Misconceptions About Search Engine Optimization


Dallas Digital Marketing Agency | SEO Company in Dallas TX | Dallas Web Design

SEO is used to describe an activity that endeavors to improve search engine ranking. Click4Corp has the best SEO service around Dallas area in Texas.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Web Development in 2017: Growth-Driven Design

by reenvision @ ReEnvision Digital Marketing

What is Growth-Driven Design? Growth-Driven Design is a completely new approach and outlook on website design. It’s built upon three major principles— minimizing risk and launch time, integration with marketing and sales, and continuous improvement and development. It avoids the risks associated with traditional web design by taking a systematic approach that utilizes real research and user data, while allowing for continuous improvement throughout a website’s lifespan. Growth driven design also allows for continuous improvements that help your website maintain peak performance, as your website will grow along with your visitors, adapting to meet their specific needs. This innovate approach provides website users with an ever-evolving, highly versatile user experience every time they use your site. Growth Driven Design vs Traditional Web Design GROWTH DRIVEN DESIGN TRADITIONAL WEB DESIGN Measure, learn, optimize based on real data Inability to make changes as user habits change Time and resource commitment is spread out over several months Large up-front time & resource commitment Continuous improvements throughout the program Inflexible; once the website is live, there is little room for improvements Better results and improved ROI  No guarantee the web design will be successful Design is based on users’ wants and needs to ensure positive […]

The post Web Development in 2017: Growth-Driven Design appeared first on ReEnvision Digital Marketing.

Web Design Elements That Help Drive Traffic for B2B

by Evans Walsh @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

The post Web Design Elements That Help Drive Traffic for B2B appeared first on Return On Now.

Creating Brand Magic – Value, Perceived Value, and Data Storytelling

by Efi Golan @ Fathom

Humans are inherently logical creatures, right? Of course, we are in some ways, but many decisions we make are ruled by emotion, even when they feel purely rational. Take, for...

The article Creating Brand Magic – Value, Perceived Value, and Data Storytelling appeared first on Fathom.

SEO and Google Adwords Pay Per Click -

SEO and Google Adwords Pay Per Click -


emarsity

Should you do SEO or Google Adwords Pay Per Click? The answer is both! We explained why business can use SEO and PPC to its advantage. Read More.

SEO or Search Engine Optimization 

SEO or Search Engine Optimization 


Marketing Advisors

Use the SEO and force the search engines to prioritize  your site. Make your site so interesting that you won`t need to pay for good position anymore.

Attention Entrepreneurs, Business Executives, and Founders: Please Practice Managing Your Egos

by Joshua Davidson @ Chop Dawg

Over the last nine years that I’ve run Chop Dawg, I’ve spoken to many founders about the health of their early-stage businesses. Through these talks, I have identified some common threads, both positive and adverse. In this post, I’m writing about one of the biggest red flags when determining whether or not a founder is […]

The post Attention Entrepreneurs, Business Executives, and Founders: Please Practice Managing Your Egos appeared first on Chop Dawg.

2 new instructors for @HigherEdExperts’ certificate program on social media measurement for #highered

by Karine Joly @ Higher Ed Experts

Holly Sherburne (Bowdoin College) and Jessica Stutt (UNB) to replace Dr. Liz Gross After her 2.5-year tenure with Higher Ed Experts, Dr. Liz Gross taught her last course session of our professional certificate program on social media measurement for higher ed this summer. She has stopped teaching the 4-week online program in order to focus […]

How to Use Facebook Ads to Get New Therapy Clients in the Door

by Keith Kurlander @ Higher Practice

Whenever I’m coaching someone on paid advertising online, they always ask the same question: can I get new clients through Facebook ads? It’s an extremely important question if you’re going to invest money every month to try and automate a process for getting new clients in the door. The answer is yes, but only if […]

The post How to Use Facebook Ads to Get New Therapy Clients in the Door appeared first on Higher Practice.

Sticking to their Brand Values: Thanks Alamo Drafthouse

by Hannah Hurt @ Motoza Search Marketing

Here at Motoza, we support our small and local Austin businesses. One of our all-time favorites is The Alamo Drafthouse. We have long been patrons of the theater and we’re big fans of the food, the service, and the dedication...

The post Sticking to their Brand Values: Thanks Alamo Drafthouse appeared first on Motoza Search Marketing.

What does the iPhone X mean for your app?

by Joshua Davidson @ Chop Dawg

Lost in the noise and excitement of Apple’s newest announcement concerning the release of the iPhone 8, iPhone 8 Plus, and iPhone X is something that is on the top of a lot of app developers’ minds as well as that of our clients here at Chop Dawg. There is brand new release in town, […]

The post What does the iPhone X mean for your app? appeared first on Chop Dawg.

Should You Invest in SEO or PPC?

by BlueRidge @ Blue Ridge Marketing

In this day and age, you will need to thoroughly focus on your Internet marketing needs. You need to be focused on drawing people to your website by using the most efficient means of doing so. In this day and age, the most efficient means of driving web traffic are PPC and SEO. These factors […]

The post Should You Invest in SEO or PPC? appeared first on Blue Ridge Marketing.

Semantic SEO or Semantic Search?

Semantic SEO or Semantic Search?


SEO by the Sea ⚓

My presentation on Semantic SEO from the San Jose Conference Center

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

SEO vs. PPC: Which Should You Focus on First?

SEO vs. PPC: Which Should You Focus on First?


Quick Sprout

Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want

Purchase Funnels: What You Need to Know

by ZGM @ Zero Gravity Marketing

Most leads are not instant customers: They go through a process of researching, comparing and evaluating before agreeing to spend...

The post Purchase Funnels: What You Need to Know appeared first on Zero Gravity Marketing.

The Changing Practice of SEO

by SEO Expert, Ad Rank One @

Back in the day, SEO used to be all about keywords and keyphrases. Webmasters peppered website pages with keyphrases making content very difficult to read for the human. What they were trying to do was […]

The post The Changing Practice of SEO appeared first on .

How to Have Work/Life Balance When You’re Running a Business [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Watch today's video to find out how to have work/life balance when you're running a business
and my mom's tips for being successful in sales! Watch the video!

The post How to Have Work/Life Balance When You’re Running a Business [video] appeared first on Ramblin Jackson, Inc..

Social Media Platforms and Their Audiences

by admin @ Fusion 360

Social media has really exploded within the last few years. What began as one social media channel has burst into many channels with different levels of popularity. It is no...

The post Social Media Platforms and Their Audiences appeared first on Fusion 360.

SEO or Paid Search: Which is Better? - Motoza Search Marketing

SEO or Paid Search: Which is Better? - Motoza Search Marketing


Motoza Search Marketing

At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both campaigns at the same time as SEO and Paid Search...

How To Interpret In-Built Analytics Tool Of Major Social Media

by Kelvin Koh @ emarsity

In a world full of hashtags, tweets, handles, posts, likes and shares, it’s vital to use social media correctly. Everyone is bombarded with tons of messages via social channels like Facebook, Instagram, Pinterest, LinkedIn and YouTube on a daily basis. […]

The post How To Interpret In-Built Analytics Tool Of Major Social Media appeared first on emarsity.

50 Influential Women in Content Marketing 2017

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 appeared first on Online Marketing Blog - TopRank®.

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

15 Reasons Why I Chose Honeybook to Manage my Creative Small Business

by Laura Neff @ Rising Tide

Back in January, I was lucky enough to attend the Rising Tide Society leaders retreat in San Francisco.  They were holding all the meetings and events at the Honeybook offices, (whom Rising Tide had merged with about a year before) and the minute I walked into the office I was smitten. In love. With a tech company.

The post 15 Reasons Why I Chose Honeybook to Manage my Creative Small Business appeared first on Rising Tide.

Basic Website Requirements

by Darryn Balanco @ Optimus01 – Online Thinking

What are the basic website requirements that need to be considered when it comes to designing and developing your website? Optimus01 has an extensive list of what you should know. Your website is used as a form of advertising and it allows your potential clients to learn more about your company and the available products you…

Reaching Millennials With Social Media: A Healthcare Case Study

by Victoria Grieshammer @ Fathom

Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the...

The article Reaching Millennials With Social Media: A Healthcare Case Study appeared first on Fathom.

News1

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Using Compounds in Breath to Identify End-stage Renal Disease

Using Compounds in Breath to Identify End-stage Renal Disease

by Urology @ Consult QD

Five chemical compounds present in the breath have a high correlation with identification of end-stage renal disease. Promising early results could lead to a practical diagnostic tool.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

5 Ways to Earning More Money With Sliding Scales

by Keith Kurlander @ Higher Practice

Do you slide too often? Are clients choosing to pay too little most of the time? Are you complaining about the money you earn as a result? Let’s take a look at 5 ways you can earn more money with your sliding scale… 1. Resources In a self-pay practice, sliding scales are a great way to help […]

The post 5 Ways to Earning More Money With Sliding Scales appeared first on Higher Practice.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

7 Steps to Becoming a Risk Taker

by Morgan Anderson @ Rising Tide

Take these 7 actionable steps from Biz & Bubbly's founder, Morgan Anderson, to become a calculated risk taker when managing your business.

The post 7 Steps to Becoming a Risk Taker appeared first on Rising Tide.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

How to Use Reviews to Improve Customer Service [video]

by Kyle May @ Ramblin Jackson, Inc.

Watch today's video with Jack and Jeffrey Magner to find out how your business can use customer reviews to improve your customer service! Watch the video!

The post How to Use Reviews to Improve Customer Service [video] appeared first on Ramblin Jackson, Inc..

Multiple Locations? Let’s Get Every One Social!

by sheila @ Drive Traffic Media

In this era of digital marketing wherein, people are online most of the time, you have to execute your ultimate strategy to drive in traffic for your multi-location business. Internet marketing has done a tremendous job in helping firms in the promotion and build-up of brand awareness not to mention the increase in sales growth […]

The post Multiple Locations? Let’s Get Every One Social! appeared first on Drive Traffic Media.

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

What is hashtag?

by neuronalbite @ NeuronalBite

The word hashtag was added to the Oxford English Dictionary in June 2014 and is defined as “a word or phrase preceded by a hash sign (#), used on social media websites such as Facebook and Instagram or, microblogging likes Twitter, to identify messages on a specific topic.” Yet, the first known use of hashtag […]

La entrada What is hashtag? se publicó primero en NeuronalBite.

Should I Spend More On SEO Or PPC? | ReEnvision Digital Marketing

Should I Spend More On SEO Or PPC? | ReEnvision Digital Marketing


ReEnvision Digital Marketing

Should you spend more of your marketing budget on SEO or PPC? Which one is more important, and which will result in more conversions?

What is Email Marketing?

by Pepe @ Web Champs, L.L.C.

Email Marketing is huge. It’s one of the most popular — if not the most popular, form of digital communication. According to radicati.com, more than 112 billion business emails are sent out each day. They estimate the number to increase by 5% each year. What’s more, is that those numbers mean that roughly each email […]

The post What is Email Marketing? appeared first on Web Champs, L.L.C..

Move from WordPress to Webflow without losing SEO or causing 404

Move from WordPress to Webflow without losing SEO or causing 404


Webflow Forums

Hello Webflow community, this is my first topic 🙂 I've been thinking about moving my site (https://franciscoamk.com) from WordPress to Webflow but I have my concerns about how the link structure may affect the website SEO and the already shared links on social media. For example, in my actual site a blogpost looks something like this: franciscoamk.com/panacea But if I create the blog collection, the url for the same post would be: franciscoamk.com/blog/panacea So, the questi...

How to Stand Out in Crowded Markets by Taking Care of One Customer at a Time

by Jack Jostes @ Ramblin Jackson, Inc.

Find out how North Boulder Dental Group stands out like a rose in the woods by taking care of one patient at a time! Watch the Video!

The post How to Stand Out in Crowded Markets by Taking Care of One Customer at a Time appeared first on Ramblin Jackson, Inc..

7 Steps to Running an Effective Facebook Ad

by reenvision @ ReEnvision Digital Marketing

So…you want to run a Facebook ad? Facebook is a crowded space. You have about a split second to attract your audience, and maybe two seconds to hook them, i.e. they won’t click away immediately. There’s about a zillion click-bait articles every day, and half of them belong to Mic…. It can be very hard to get your content the engagement and views it needs and even harder to organically grow your following. Enter Facebook advertising! If done well, running an effective Facebook ad can be an incredible tool to help boost your initial following when just starting out, or promoting a campaign or relevant content. But if done incorrectly, they can be spammy, cheesy, ineffective, and just plain annoying. Also, you could be wasting a ton of money and not getting the right delivery! Lame. So here’s our 7 Steps to Running an Effective Facebook ad.   1) What are you advertising? Don’t just sit down at your desk and think, “I should probably run a Facebook ad.” You actually need to offer something that people will want to run an effective Facebook ad. Yes, there are times that a general promotion of your page or website can be […]

The post 7 Steps to Running an Effective Facebook Ad appeared first on ReEnvision Digital Marketing.

SEO or Pay Per Click? - TyMedia

SEO or Pay Per Click? - TyMedia


TyMedia

A popular question for many owners of small businesses when it comes to driving visitors to their web site. These two methods are without doubt the most effective traffic sources available and each method has advantages and disadvantages to consider. (PPC) – Pay Per Click Oxford Dictionary–“(Online) a business model in which a company that has placed an advertisement on a site ... Read More

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Website Leasing – A marketing model not ideal for Small Business

by carlos @ Motoza Search Marketing

Every business owner has very likely dealt with the same exact problem; you’re busy running your business but now you need to get a website and find a way to advertise it. Let’ face it, it’s a pain. There are...

The post Website Leasing – A marketing model not ideal for Small Business appeared first on Motoza Search Marketing.

So… What the Heck is Inbound Marketing?

by reenvision @ ReEnvision Digital Marketing

We’re just going to throw a bunch of numbers at you really fast for a second… 80% of business decision makers prefer to get company information in a series of articles rather than ads. Inbound marketing produces 54% more leads than traditional marketing. 84% of small businesses rely mainly on inbound marketing. Companies who blog get 97% more leads. Inbound marketing works. We should all know that by now. It trumps traditional marketing in pretty much every category and saves you time and money year-over-year. But what the heck is inbound marketing exactly? We’ll tell you! Sit back and strap yourselves in! We’re about to give you a full crash course on everything you need to know about inbound marketing and how you can get started. Traditional Marketing: Traditional marketing is the one most of us are familiar with: billboards, commercials, new and magazine ads. It can be effective if you have to money to put behind it and are able to ensure that you’re getting the reach you want, but they’re almost impossible to track and measure, and there’s never a guarantee that you’re getting you ad in front of people who are actually interested in what you’re selling. […]

The post So… What the Heck is Inbound Marketing? appeared first on ReEnvision Digital Marketing.

Don’t Miss: 12th Annual Obesity Summit

Don’t Miss: 12th Annual Obesity Summit

by Ann Milanowski @ Consult QD

Attend the 12th Annual Cleveland Clinic Obesity Summit, Sept. 28-29, to hear about pharmacologic management, behavioral and lifestyle modification, and surgery.

Newsletter: #HigherEd DigitTAL(ES), Present at HESM17, SEO & Social, SnapChat, FaceID and More #HESM

by Karine Joly @ Higher Ed Experts

In this week's issue: Presenting and Publishing for your Higher Ed Career, Tools for Social Media Videos, Twitter Takeovers and More

Should I Do Search Engine Optimization (SEO) or Pay Per Click (PPC)?

Should I Do Search Engine Optimization (SEO) or Pay Per Click (PPC)?


Web Champs, L.L.C.

SEO's value can, and usually does increases over time. PPC is quick and fast; it can sometimes bring in patients and clients in hours. Which is best?

GO-U Online Marketing Training for Wine Businesses

by admin @ Go U

The post GO-U Online Marketing Training for Wine Businesses appeared first on Go U.

Three Hacks for Landing Tech Jobs in Seattle

by Ben Olsen @ Seattle Pacific University + Insight

Tech jobs in Seattle constitute one of the hottest markets out there. Here are 3 ways you can leap to the top of a list of applicants for your dream job.

The post Three Hacks for Landing Tech Jobs in Seattle appeared first on Seattle Pacific University + Insight.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Google’s Mobile First Index And SEO Implications

by Kelvin Koh @ emarsity

Google’s mobile-first index announcement by Gary Illyes at Pubcon last year made it clear that they will change the way how sites are indexed and ranked in the search engines. What this essentially means is that Google will look at the […]

The post Google’s Mobile First Index And SEO Implications appeared first on emarsity.

How to Start Your Business Legally Off on the Right Foot

by Paige Hulse @ Rising Tide

You originally picked up a calligraphy pen for a creative outlet and never put...

The post How to Start Your Business Legally Off on the Right Foot appeared first on Rising Tide.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

The Ramblers Go For A Hike!

by Kyle May @ Ramblin Jackson, Inc.

Earlier this year, The Ramblin Jackson Team decided that it would be a good idea to go for a morning hike. There are a lot of metaphors related to growing a business and hiking, like growth, feeling like you need to quit, and teamwork, just to name a few. So, back in the Spring, we […]

The post The Ramblers Go For A Hike! appeared first on Ramblin Jackson, Inc..

How to Start a Business in Seattle

by Taylor Black @ Seattle Pacific University + Insight

So, you want to start a company? Fantastic! It’s a fulfilling and exciting journey, one full of hard work, long hours, and vast creative capacity.

The post How to Start a Business in Seattle appeared first on Seattle Pacific University + Insight.

Effective Ways to Manage Your Business’ Online Reputation

by sheila @ Drive Traffic Media

Managing a business about a decade ago is quite different as to how it’s being done now. Before, you can easily make up to your customer’s dissatisfaction by either talking to them personally or via the phone. But now, customers can leave reviews online for the entire world to see which can easily put your […]

The post Effective Ways to Manage Your Business’ Online Reputation appeared first on Drive Traffic Media.

Personalizing Search Results at Google

by Bill Slawski @ SEO by the Sea ⚓

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

The post Personalizing Search Results at Google appeared first on SEO by the Sea ⚓.

What is SEO

by Darryn Balanco @ Optimus01 – Online Thinking

In essence search engine optimization (SEO) is about getting websites onto the 1st page of the major search engines such as Google. In reality it involves a host of SEO activities being done on a continual basis to achieve and maintain this result. There are 5 main areas that SEO activities focus on in order…

Your SEO Checklist – How Does Your Website Rank?

by kdgsworks @ Effect Web Agency

Why is there so much concern over search engine optimization? The reality is that if you don’t optimize your site, then you won’t rank organically. If you want to pay large advertising fees on a continual basis, then SEO is a moot point. However, most...

The post Your SEO Checklist – How Does Your Website Rank? appeared first on Effect Web Agency.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Google’s Project Jacquard: Textile-Based Device Controls

by Bill Slawski @ SEO by the Sea ⚓

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

The post Google’s Project Jacquard: Textile-Based Device Controls appeared first on SEO by the Sea ⚓.

Seo Tips For Business

by freesurf0 @ TyMedia

Knowing what to do or where to start with SEO can be a struggle if you’re just starting out. There are a number of things you can do to help your SEO efforts which can be implemented without a whole lot of professional knowledge. We compiled over thirty Seo tips for business and website owners. They are all free / ... Read More

The post Seo Tips For Business appeared first on TyMedia.

SEO or PPC – Which Provides Better Value?

SEO or PPC – Which Provides Better Value?


Business 2 Community

Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimisation (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depen…

Social Media in 2018

by admin @ Fusion 360

Social media has skyrocketed in the last decade, quickly becoming one of the most useful tools for marketing agencies around the world. Ever wonder where it’s headed? Let some experts...

The post Social Media in 2018 appeared first on Fusion 360.

Newsletter: Teaching Opportunities for You, #HigherEd Future, Social Media Videos, AMP & More #HESM

by Karine Joly @ Higher Ed Experts

In this week's issue:

I choose to not be offended

by Matt McGee @ Matt McGee

1.) I’m not going to be offended by the 25-yr-old gal at the pet store today who asked me, “Do you want some help out to your car?” as I was buying a 30-pound bag of dog food. #ageism 2.) I’m also not going to be offended by the woman at the grocery store a […]

This is a post from Matt McGee's blog.

I choose to not be offended

Google Authorship Who Needs It?

by localmarket @ Local Marketing Plus

The Google Authorship program was created to ensure that only the most valuable and relevant content is placed into the top page rankings of Google which can prove highly effective in improving your own    realtor branding. As your articles and blog posts continue to soar in the search engine results, your professional reputation increases among your […]

The post Google Authorship Who Needs It? appeared first on Local Marketing Plus.

Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media?


the Guardian

Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Beating the Algorithm with Instagram Stories

by Natalie Franke @ Rising Tide

Last week, we surveyed our Facebook Community and were astounded to hear how many...

The post Beating the Algorithm with Instagram Stories appeared first on Rising Tide.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

SEO Companies And Website Design Working Side By Side

by localmarket @ Local Marketing Plus

SEO Companies VS Website Design SEO consulting firms spend a considerable amount of time examining niches and algorithms to determine what works and what doesn’t. The correlation between most SEO campaigns comes down to web design as those who have a robust site in place see better results than those who don’t. It’s important for […]

The post SEO Companies And Website Design Working Side By Side appeared first on Local Marketing Plus.

Winery SEO or Search Engine Optimization Brings Pre-Qualified Buyers

Winery SEO or Search Engine Optimization Brings Pre-Qualified Buyers


Go U

Winery SEO or search engine optimization is the way to expand a winery's customer base by finding and pre-qualifying new traffic to an ecommerce website.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Five Reasons Your Business Must Utilise Facebook Advertising

by WebProStars @ TyMedia

Deciding how to advertise your business on the internet can be challenging. The go to solution or staring point is for most businesses Google AdWords. Businesses often fail to take into consideration other ad platforms, particularly Facebook Ads. Here are 5 good reasons in this post why your businesses should be advertising on Facebook. Reason 1: You can budget just ... Read More

The post Five Reasons Your Business Must Utilise Facebook Advertising appeared first on TyMedia.

Why You Need to Manage the Content Publishing Approval Process

by Rob Riggs @ YDO | Website Design and Custom Web Development

Content marketing is a collaborative effort that involves creators, designers, and the marketing teams that sell legal services for today’s attorneys. Having a content publishing system in place is essential to consistently create high-quality content. One of the most important elements in any content distribution system is the publication approval process. It supports all aspects

The post Why You Need to Manage the Content Publishing Approval Process appeared first on YDO | Website Design and Custom Web Development.

What Are Your Thoughts on the Opioid Epidemic and What Surgeons Can Do to Help?

What Are Your Thoughts on the Opioid Epidemic and What Surgeons Can Do to Help?

by Ann Milanowski @ Consult QD

What can surgeons do to battle the opioid epidemic? Plenty! Digestive Disease & Surgery Institute Chairman Conor Delaney, MD, PhD, explains in our “Short Answer” series.

Why Your Ads Should Look 100 Years Old

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

SEO or SEM? Why both are essential for ecommerce

SEO or SEM? Why both are essential for ecommerce


MyCustomer

If you’re setting up an ecommerce site for your business then you will have to decide how you’re going to attract visitors to your site. Designin

Facebook Watch

by ZGM @ Zero Gravity Marketing

The steady stream of algorithm updates, new features and rival social networks can sometimes be exhausting to keep up with,...

The post Facebook Watch appeared first on Zero Gravity Marketing.

Before Your Next Product Launch, Try These 5 Engagement Strategies

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]

How Well is Your Website Performing?

by SEO Expert, Ad Rank One @

Setting up a website can be an exciting time, but maintenance of your web pages is absolutely essential if you are to run a successful business over time and it should not be forgotten or […]

The post How Well is Your Website Performing? appeared first on .

Best Boilerplate SEO Strategy for 2017

by Ajay Paghdal @ OutreachMama

I’d … Continue reading "Best Boilerplate SEO Strategy for 2017"

The post Best Boilerplate SEO Strategy for 2017 appeared first on OutreachMama.

News3

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

How to Minimize Risk Of a Negative SEO Attack on Your Website

by Brenda Berg @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

No matter whether your website represents a business, a startup, a blog, an informative page, or anything else, SEO is the air that keeps your website stay afloat. The search engine giants are constantly updated and redefining their guidelines to state what’s important when it comes to reaching the top of the results pages. There…

The post How to Minimize Risk Of a Negative SEO Attack on Your Website appeared first on Return On Now.

What Bigger Screens Mean For About Media Usage

by admin @ Fusion 360

It seems like technology has been evolving for quite some time now — because it has. These advances have brought about a lot of innovation when you think back to...

The post What Bigger Screens Mean For About Media Usage appeared first on Fusion 360.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Nursing Institute Names Associate Chief Nursing Officer of Surgical Services

Nursing Institute Names Associate Chief Nursing Officer of Surgical Services

by Nursing Editor @ Consult QD

Nursing institute appoints Dr. Carol Pehotsky as ACNO of surgical services. Pehotsky will lead strategic direction and provide direct oversight and supervision for Cleveland Clinic’s surgical nursing services.

Digital Marketing v. Traditional Marketing

by admin @ Fusion 360

The world revolves on an axis, but today’s society revolves around the digital age. As the internet began to become more and more popular, businesses and companies began to switch...

The post Digital Marketing v. Traditional Marketing appeared first on Fusion 360.

SEO vs. PPC: Pros, cons & an integrated approach

SEO vs. PPC: Pros, cons & an integrated approach


Search Engine Land

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.

Still Advertising the Old-Fashioned Way? Why Your Business SHOULDN’T Use Yellow Pages

by reenvision @ ReEnvision Digital Marketing

It seems like a really long time ago that the Yellow Pages were the go-to for finding businesses… but actually, it was really only in 2005 that they started their drastic decline, a decline that hit its stride in 2008, and one that hasn’t stopped. They made the move to digital advertising in the early 2000s with a huge push on marketing and an app refresh in 2013… but was it enough? Nowadays, consumers go online to find businesses, and our decisions are really based off of the set of searches we type into Google or other search engines. When was the last time someone actually opened a Yellow Pages book? Or even perused a YellowPages.ca? Here’s why your business shouldn’t use Yellow Pages ads, and if you are, here’s why you should stop! 1) A Listing on YellowPages.ca is Still Free You don’t need to pay to have your company listed on Yellow Pages’ website or the app. So if you’re just looking for simple exposure, why pay? Of course, YP will display “relevance” based off of companies who advertise with them, BUT studies have shown that consumers will often make decisions based on peer reviews rather visibility. So […]

The post Still Advertising the Old-Fashioned Way? Why Your Business SHOULDN’T Use Yellow Pages appeared first on ReEnvision Digital Marketing.

Have You Ever Seen Yourself as a Blogger?

by SEO Expert, Ad Rank One @

Have you ever seen yourself as a blogger? Well you should. Here’s just a few reasons why it will benefit your company’s website: Blogging is a great way to keep your customers up to speed […]

The post Have You Ever Seen Yourself as a Blogger? appeared first on .

What Is Marketing Automation for a Small Business?

by Pepe @ Web Champs, L.L.C.

Marketing Automation helps small businesses scale and grow faster. What is marketing automation? How am I supposed to use it in my small business and what are the benefits? How much does marketing automation cost? Isn’t marketing automation just email marketing? Marketing Automation can seem complex and overwhelming. Especially, when marketers use jargon like lead […]

The post What Is Marketing Automation for a Small Business? appeared first on Web Champs, L.L.C..

The Importance of Reputation Management

by carlos @ Motoza Search Marketing

Business owners have to be aware of one important thing: what goes online, stays online. In an era where people are increasingly concerned with online privacy, the internet continues to get smaller, and information travels faster. Unfortunately, running a business...

The post The Importance of Reputation Management appeared first on Motoza Search Marketing.

PPC vs. SEO or BOTH?

by SEO Company @ Net Success USA

If you’re interested in bringing more visitors to your website, it’s essential to have a search engine marketing plan. Search engine results bring websites a significant amount of traffic. Best of all, you can assume that leads coming from search engines are already interested in what you have to offer because they searched for something

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Who Does Google Love More: SEO or Content Marketing? - Fathom

Who Does Google Love More: SEO or Content Marketing? - Fathom


Fathom

Google still has the same amount of affection for SEO as it always has, only now it’s adopted another love, content marketing. Read more.

Marketing Automation: It’s Not Magic, It’s Marketing

by Jherod Bauders @ Fathom

The marketing technology landscape is growing by the minute, especially when it comes to marketing automation.  While this offers a wealth of opportunity for marketers, it can also be easy...

The article Marketing Automation: It’s Not Magic, It’s Marketing appeared first on Fathom.

To clarify: I didn’t “leave SEO” (or the search industry)

by Matt McGee @ Matt McGee

In the past 10 days since news came out of my career changes, I’ve received a number of very kind messages from colleagues in the search industry congratulating me and wishing me best of luck in the future. I’ve appreciated every one of those messages and I’m grateful to know such thoughtful people — thank […]

This is a post from Matt McGee's blog.

To clarify: I didn’t “leave SEO” (or the search industry)

7 Fears That Stop Therapists from Growing Practices and How to Overcome Them

by Keith Kurlander @ Higher Practice

There are common fears that therapists report across the world when it comes to growing a private practice. These fears can stop you in your tracks if they become overwhelming. However, If you know how to confront and overcome them, they become fuel for rapid practice growth. Here are the 7 most common fears therapists […]

The post 7 Fears That Stop Therapists from Growing Practices and How to Overcome Them appeared first on Higher Practice.

The Good Website Design Anatomy

by WebProStars @ TyMedia

What about good website design anatomy? Well the better you understand it, the easier it is for you to identify the essentials of a good web development. This will really help you in deciding what features should be displayed on your website and how all these can impact the success of your business. Branding Corporate colours, shape of business logo ... Read More

The post The Good Website Design Anatomy appeared first on TyMedia.

3.5 Tips For Making The Sale To Internet Leads For Home Service Businesses [video]

by Jack Jostes @ Ramblin Jackson, Inc.

So you’ve got some inbound leads from your website. Now it’s time to make the sale with these 3.5 tips for home service businesses!

The post 3.5 Tips For Making The Sale To Internet Leads For Home Service Businesses [video] appeared first on Ramblin Jackson, Inc..

News2

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

The Ultimate Small Business SEO Checklist

by WebProStars @ TyMedia

So we thought we'd put together a quick checklist of things you can do yourself with a little bit of research to help you get higher in the search engines (well Google really) and get more traffic / enquires / customers....hope you enjoy it! Create and fill out Google accounts (Google +, Google My Business, YouTube etc) along with the ... Read More

The post The Ultimate Small Business SEO Checklist appeared first on TyMedia.

TyMedia Launch ‘Social Poster’

by WebProStars @ TyMedia

Manage Your Social Media With TyMedia Social Poster We all know it can be difficult to keep up with all of your social media management, and you have probably been told time and time again how important social media is for businesses in today’s age of seemingly endless technology. Well, the fact of the matter is that those who have ... Read More

The post TyMedia Launch ‘Social Poster’ appeared first on TyMedia.

10-Year Outcomes and Risk Factors after ACL Reconstruction: A Multicenter Cohort Study

10-Year Outcomes and Risk Factors after ACL Reconstruction: A Multicenter Cohort Study

by Gillian Higgins @ Consult QD

Prognostic information should aid physicians in counseling patients regarding expectations and managing modifiable risk factors that can significantly influence their outcomes.

Should Your Business be Using SEO or PPC? [video]

Should Your Business be Using SEO or PPC? [video]


Ramblin Jackson, Inc.

SEO and PPC are two very different ways to get found online. Find out the pros and cons of each and which is right for you in today's video!

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

How to Write For A B2B Audience in 2017

by Hisham Wyne @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

The post How to Write For A B2B Audience in 2017 appeared first on Return On Now.

What is a dashboard?

by neuronalbite @ NeuronalBite

The term dashboard in business or marketing is a user interface that organizes and display information in a highly visualized way. Dashboard displays current status of important performance metrics and some key performance indicators (KPIs) for companies. This makes it easy for companies and managers to be updated on the most important information to the […]

La entrada What is a dashboard? se publicó primero en NeuronalBite.

NOT SECURE: Google Requires an Encrypted Website

by kdgsworks @ Effect Web Agency

Google is continuing its push to replace hypertext transfer protocol with HTTPS, a secure and encrypted version of HTTP. Beginning in October of 2017, the Chrome browser will show a NOT SECURE warning when users enter information into a form on an unencrypted website. The same...

The post NOT SECURE: Google Requires an Encrypted Website appeared first on Effect Web Agency.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

SEO or PPC? Understanding the Pros and Cons - YDO | Website Design and Custom Web Development

SEO or PPC? Understanding the Pros and Cons - YDO | Website Design and Custom Web Development


YDO | Website Design and Custom Web Development

Driving traffic to your website is an ongoing process. Today’s online users are more likely to reach your business through a quick Google search or a paid advertisement. Search engine optimization (SEO) and pay-per-click ads (PPC) are two of the most effective ways to achieve greater online visibility. But each one has benefits and drawbacks

Not advertising on Facebook? Well, it’s time to start…

by Proshed @ TyMedia

Facebook is the head honcho of social media. Sure, Snapchat and Twitter are trying to run their social media game, but Facebook dominates with 1.79 billion monthly active users. In addition to the sheer volume of users, almost 30% of those users are in the coveted 25 to 34-year-old age group. In this day and age, being connected to your ... Read More

The post Not advertising on Facebook? Well, it’s time to start… appeared first on TyMedia.

The 5 Must-Do Steps for Driving Traffic to Your Website

by reenvision @ ReEnvision Digital Marketing

The internet is a crowded place. Over half the world’s population is active on the web…and about half of those are watching cat videos. Not really. But seriously; enough with the cats! Driving traffic to your website is no easy task. There’s disconnect when it comes to digital marketing. Many businesses think, “well, I have a website, isn’t that enough?” It’s the old traditional-marketing way of thinking: just get your product or service in front of the largest audience possible (internet users) and boom! Sales will come pouring in. It doesn’t work like that. Driving traffic to your website involves a carefully planned and executed content strategy combined with SEO (search engine optimization) to not just “get your business out there” but to get in out to the right people using targeted content that they’re interested in to drive them to your website. That being said, we came up with 5 must-do steps to drive traffic to your website. Use these tips to help shape and guide your overall brand and content strategy. [should be a pull quote style so it’s tabbed] Not sure of the difference between traditional marketing and inbound or digital marketing? Check out our blog on […]

The post The 5 Must-Do Steps for Driving Traffic to Your Website appeared first on ReEnvision Digital Marketing.

Web Development Tips To Boost Your Site’s Rankings

by YDO @ YDO | Website Design and Custom Web Development

Each month, more than 100 billion global web searches are conducted. In order to get your website noticed, you need to ensure your site shows up in one of those top ranking spots. This will ensure your website will get more traffic and, as a result, more business. But knowing how to increase your rankings

The post Web Development Tips To Boost Your Site’s Rankings appeared first on YDO | Website Design and Custom Web Development.

Increasing Customer Retention with Social Media

by reenvision @ ReEnvision Digital Marketing

Social media is a crowded place. You probably already know that if you’re reading this blog, but it really can’t be said enough. You have about two seconds to grab someone’s attention and only about 2% of you followers ever see your tweets! Never mind that the average tweet only last about 18 minutes… Increasing customer retention with social media can be a daunting task, but if done correctly, it is the most powerful tool for marketers and small businesses. It’s a proven fact that is is 60% to 70% easier to retain or convert new customers than it is to attract new ones, and the best (and cheapest) way to do that is through social media. These five tips will help you turn turn your traffic into loyal customers. Just starting out on social? No problem! They’ll also help you gain some real traction with your posts and engage with your base. You’re spending all that time creating content, isn’t it time it did some work for you? Just getting started on social? Check out our best ways to market your business…and some habits to avoid. #1: Make Sure You’re Easy to Find This seems redundant, but too many […]

The post Increasing Customer Retention with Social Media appeared first on ReEnvision Digital Marketing.

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

How to Collect Leads Using Google AdWords

by kdgsworks @ Effect Web Agency

You can tell yourself that money isn’t everything, but in business, your profit is the bottom line (pun intended). Most of you know that you must spend money to make money, but I’m pretty sure that none of you just want to throw dollars down...

The post How to Collect Leads Using Google AdWords appeared first on Effect Web Agency.

10 Ways to Get More Instagram Followers

by Nabeena Mali @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

We are beyond the point where we can deny the immense influence of Instagram. Though people originally believed that Instagram was mostly for individual accounts, we’ve come to learn the marketing opportunities it holds for businesses and companies. Using the platform for your business can boost growth, awareness, engagement, and interaction with your target audience,…

The post 10 Ways to Get More Instagram Followers appeared first on Return On Now.

How To Post On Google Plus Without Spamming

by localmarket @ Local Marketing Plus

How To Post On Google Plus Without Spamming When you use social media networks like Google Plus, you open yourself to a world of opportunity to connect and engage with individuals who share the same interest, whether it’s in real estate or home décor. Google Plus is one of the best ways Realtors can connect […]

The post How To Post On Google Plus Without Spamming appeared first on Local Marketing Plus.

6 Clicks Functional Measurement Tool: Why It’s Drawing Crowds at Conferences Far and Wide

6 Clicks Functional Measurement Tool: Why It’s Drawing Crowds at Conferences Far and Wide

by Glenn Campbell @ Consult QD

Groups all across the country are asking Mary Stilphen to speak about Cleveland Clinic's success with its 6 Clicks tool for PT/OT assessment. Here are the three things audiences most want to know.

Should Your Brand Focus on SEO or Social Media? | Digital Current

Should Your Brand Focus on SEO or Social Media? | Digital Current


Digital Current

If your brand were to only focus on social media or SEO as its primary marketing channel, which one should it choose? Learn the pros and cons of each.

WHEN

by admin @ Go U

The Right Online Blend for Small Wineries & Wine Businesses includes 6 live, online workshops offered over a 6 week period. There are 2 convenient days and times the workshop is offered each week. When you sign up for the…

The post WHEN appeared first on Go U.

Common SEO Mistakes That Small Businesses Should Avoid

by sheila @ Drive Traffic Media

Running a business is never easy. Aside from the investment, you need to be determined and be always willing to learn new things. The fact that you’ll be multitasking, for the most part, makes you prone to committing some mistakes. As an expert SEO company, we’ve observed a couple of SEO faults that small businesses […]

The post Common SEO Mistakes That Small Businesses Should Avoid appeared first on Drive Traffic Media.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Tips For Generating More Traffic To Your Website

by BlueRidge @ Blue Ridge Marketing

Do you want to send more traffic to your website? A real and ongoing challenge for any website owner is to consistently attract visitors and to ensure they spend enough time on the site to become potential customers. The world of online marketing is constantly changing so you need to ensure you develop strategies that […]

The post Tips For Generating More Traffic To Your Website appeared first on Blue Ridge Marketing.

Learn SEO Through Forums

by Bill Slawski @ SEO by the Sea ⚓

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

The post Learn SEO Through Forums appeared first on SEO by the Sea ⚓.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Leverage Marketing Technology to Improve your Business

by Jeffrey Brown @ Fathom

You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the...

The article Leverage Marketing Technology to Improve your Business appeared first on Fathom.

How to Stay Motivated: A Personal Worksheet

by Tyler McCabe @ Seattle Pacific University + Insight

Accessing motivation is a way of working toward sustainable productivity—building habits based on positive experiences. Prevent burnout.

The post How to Stay Motivated: A Personal Worksheet appeared first on Seattle Pacific University + Insight.

How to Use Stories to Bring Your B2B Content Strategy to Life

by Michayla Wicker @ Fathom

Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became...

The article How to Use Stories to Bring Your B2B Content Strategy to Life appeared first on Fathom.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Is Pay Per Click Advertising Worth It For Your Dental Practice?

by Pepe @ Web Champs, L.L.C.

Technological advances are constantly changing the way dental care is done. As new technology comes out, your dental practice likely adapts to the new methods and strategies in order to give your patients the best possible care. Dental care isn’t the only thing that technology has changed for your practice. The traditional methods of advertising, […]

The post Is Pay Per Click Advertising Worth It For Your Dental Practice? appeared first on Web Champs, L.L.C..

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Higher Ed DigiTAL(ES): Why (and how to) present and publish to advance your career in #highered

by Karine Joly @ Higher Ed Experts

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Sharing to advance your higher ed career We love to share in higher education. […]

Facebook Eliminates Ability to Modify Link Previews: What Does This Mean For You?

by ZGM @ Zero Gravity Marketing

If you run a Page for your business on Facebook, you’ve probably used the platform to share links with your...

The post Facebook Eliminates Ability to Modify Link Previews: What Does This Mean For You? appeared first on Zero Gravity Marketing.

Cardiac Rehab Key to Preventing Patient Readmissions

Cardiac Rehab Key to Preventing Patient Readmissions

by Ann Milanowski @ Consult QD

Patients who do cardiac rehab live up to 34 percent longer compared to those who don’t. Yet not enough participate in such programs. Here’s how Cleveland Clinic is working to get more patients to engage in rehab.

Three Tips for Managing In The New Millennia with Bob Sargent [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Today we interview Bob Sargent, a successful entrepreneur who has been in business for over 15 years, about how to be a successful manager in the new millennium.

The post Three Tips for Managing In The New Millennia with Bob Sargent [video] appeared first on Ramblin Jackson, Inc..

Learning SEO, Summer 2017

by Bill Slawski @ SEO by the Sea ⚓

In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]

The post Learning SEO, Summer 2017 appeared first on SEO by the Sea ⚓.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Employee Spotlight – Chris Bonini, Senior Interactive Designer

by ZGM @ Zero Gravity Marketing

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit...

The post Employee Spotlight – Chris Bonini, Senior Interactive Designer appeared first on Zero Gravity Marketing.

PPC vs. SEO or BOTH?

PPC vs. SEO or BOTH?


Net Success USA

Get the most out of your search engine marketing and optimization with Net Success USA - We connect the dots so you can run your business!

SEO Or Content Marketing: Which Is The Best Strategy? - OutreachMama

SEO Or Content Marketing: Which Is The Best Strategy? - OutreachMama


OutreachMama

I … Continue reading "SEO Or Content Marketing: Which Is The Best Strategy?"

How Summer Weather Can Affect Your Office

by Hannah Hurt @ Motoza Search Marketing

School’s out, temperatures are skyrocketing, and 4th of July has come and gone. It is officially summertime in Austin – which means your mood, your productivity, and your business will be going through some changes. If you’re aware of the...

The post How Summer Weather Can Affect Your Office appeared first on Motoza Search Marketing.

Google Updates: How They Affect SEO Campaigns in 2017

by Charlie Brown @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

The post Google Updates: How They Affect SEO Campaigns in 2017 appeared first on Return On Now.

How to Send a Lead Magnet with Drip’s Workflow Automation

by Pepe @ Web Champs, L.L.C.

If you are just starting out with email marketing or marketing automation, learning digital marketing jargon can take a little bit. In a lot of cases, you’ll learn that you need a Lead Magnet sent to a subscriber after they Opt-In on your landing page (or is it a squeeze page?). And after a subscriber […]

The post How to Send a Lead Magnet with Drip’s Workflow Automation appeared first on Web Champs, L.L.C..

About Ask

by Darryn Balanco @ Optimus01 – Online Thinking

Ask.com is a search engine that is renowned for its innovation in search technology and search boundary design. Ask provides information rich content to its internet users. The following takes a look at the current facts of Ask.com What is Ask.com? Founded as Ask Jeeves in 1996 and renamed as Ask.com in 2005, Ask.com is…

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

SEO or Google AdWords? What’s more effective for a therapist who needs clients… - Higher Practice

SEO or Google AdWords? What’s more effective for a therapist who needs clients… - Higher Practice


Higher Practice

So, you’ve gotten to the point where you know want search ranking to be a part of your strategy for maintaining clients. What's the best method?

GOOGLE PROFILE- ARE YOU A BLUE HEAD?

by localmarket @ Local Marketing Plus

The Importance of a Good Google Profile Google is one of the most dominant technology companies in the world, with millions of users each day. Their new social networking offering, Google Profiles, is helping businesses and individuals establish credibility and network with people all over the world. These Profiles connect with Google Plus, the second […]

The post GOOGLE PROFILE- ARE YOU A BLUE HEAD? appeared first on Local Marketing Plus.

How Social Media Data Can Be Applied to Help Small Wine Businesses

by admin @ Go U

Social Network Usage Continues to Skyrocket Social media data is created by the public, collected on social media sites and curated by content creators and audience alike. It has, in essence, replaced the analog libraries of the past.  It empowers each…

The post How Social Media Data Can Be Applied to Help Small Wine Businesses appeared first on Go U.

Discover how your customers find your competitors on Google (Part 1)

by EY Phua @ emarsity

Do you know what phrases your customers are using to find you or your competitors’ website on Google? In this video, we go through how to find these all important: KEYWORDS, enabling you to increase your return on investment when […]

The post Discover how your customers find your competitors on Google (Part 1) appeared first on emarsity.

How to Leverage Behavioral Data with Segment

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

Dear Entrepreneurs: The Daily Grind Does Not Get Any Easier (But I Promise You That You’ll Get Better At It)

by Joshua Davidson @ Chop Dawg

There is this moment when you’re a young startup, where you imagine what it will be like, years from now when everything is going flawlessly. You’re no longer going to have to hunt for customers; they come to you. All of the small fires you put out daily with your team goes away. Processes and […]

The post Dear Entrepreneurs: The Daily Grind Does Not Get Any Easier (But I Promise You That You’ll Get Better At It) appeared first on Chop Dawg.

How Will Neon Signs Make Your Business More Successful?

by admin @ Fusion 360

When it comes to marketing strategies, there are endless ways for marketing agencies to be successful. Recently, some businesses have to turned to a bright and unique way of getting...

The post How Will Neon Signs Make Your Business More Successful? appeared first on Fusion 360.

Employee Spotlight – Katie Marrotte, Senior Graphic Designer

by ZGM @ Zero Gravity Marketing

Zero Gravity Marketing has risen above the competition to become a top digital marketing firm in Connecticut, and we credit...

The post Employee Spotlight – Katie Marrotte, Senior Graphic Designer appeared first on Zero Gravity Marketing.

Run FAR Away If You Spot These Web Design Company Red Flags!

by YDO @ YDO | Website Design and Custom Web Development

Around 46% of consumers say a website’s design is their top criterion for determining how credible a company is. That means that it’s vital that your website looks impressive and functions well. But while you know that hiring a website design company is a must, do you know what makes certain web design companies better

The post Run FAR Away If You Spot These Web Design Company Red Flags! appeared first on YDO | Website Design and Custom Web Development.

How to use IFTTT to add accounts to your Twitter lists

by EY Phua @ emarsity

Watch this video to see how to use IFTTT to automatically add accounts to your Twitter’s lists. To summarize: Specify the hashtags you want to search for on Twitter Add the accounts who are tweeting using that hashtag to your […]

The post How to use IFTTT to add accounts to your Twitter lists appeared first on emarsity.

The Pros And Cons Of WordPress

by WebProStars @ TyMedia

If you’re considering launching a website using WordPress or making the switch to WordPress, you’re probably pretty curious about the benefits. To make the choice easier for you, we’ve created a quick list of the pros and cons of WordPress, but first, let’s cover what WordPress actually is. What is WordPress? WordPress is currently the most popular, free content management ... Read More

The post The Pros And Cons Of WordPress appeared first on TyMedia.

What is marketing automation?

by neuronalbite @ NeuronalBite

What is marketing automation? Marketing automation is a kind of program or software that aims to help marketers to improve the efficiency of the sales funnel. It helps convert leads into customers using a combination of functions of the program. Many marketing departments need to do repetitive tasks like sending email, social media update. Marketing […]

La entrada What is marketing automation? se publicó primero en NeuronalBite.

SEO or CRO: What Is Better To Do First? | Neuronalbite

SEO or CRO: What Is Better To Do First? | Neuronalbite


NeuronalBite

Hi folks! Maybe everybody know about what is SEO and CRO, but not everybody know which of both concepts works better in a early on stage for online stores. Many people talk about to do first SEO

Everyone has a Danny Sullivan story. Here’s mine

by Matt McGee @ Matt McGee

If you’ve been around the search industry long enough, you have a Danny Sullivan story. He’s touched and impacted so many people in the 21 years he’s been covering search — a career that is coming to a close with his announcement this week that he’s stepping away from being Chief Content Officer at Third […]

This is a post from Matt McGee's blog.

Everyone has a Danny Sullivan story. Here’s mine

Blue Ridge Marketing Enterprises

by BlueRidge @ Blue Ridge Marketing

Welcome to Blue Ridge Marketing Enterprises. Our vision is to provide marketers, both digitally and otherwise, with the resources and information needed to succeed. Whether we are working with a client directly or indirectly, we want to make it as easy as possible to gain maximum exposure online through digital marketing strategies. On top of […]

The post Blue Ridge Marketing Enterprises appeared first on Blue Ridge Marketing.

How to Write SEO Articles for Your Website

by kdgsworks @ Effect Web Agency

You must remember that every article on your website plays to two audiences. If you favor one over the other, then your efforts aren’t going to amount to much, and you might as well not bother. First, you need to write SEO articles for the...

The post How to Write SEO Articles for Your Website appeared first on Effect Web Agency.

I Took a Creative Risk and Found My Passion

by Amber Romero @ Rising Tide

Oh, the world of the wedding industry… where to even begin? The wedding industry...

The post I Took a Creative Risk and Found My Passion appeared first on Rising Tide.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

4 things to consider before starting your Facebook ads

by EY Phua @ emarsity

In order to succeed, it helps greatly to have a plan. Facebook advertising is no exception. Here are 4 things to think through before starting your Facebook ads.   1) Target audience Facebook gives you the ability to choose who […]

The post 4 things to consider before starting your Facebook ads appeared first on emarsity.

Blogging & Blog Basics

by Darryn Balanco @ Optimus01 – Online Thinking

New to Blogging? Start at the beginning. Business Blogs are fast becoming a valuable tool for companies looking to market their business and build an online presence. Research has shown that 92% of companies who blog regularly have acquired a customer from their blog. The NOMINAL cost is therefore worth it for any business – small, medium, you name it! Blogging brands…

Difference between SEO and Adwords | Optimus01 - Online Thinking

Difference between SEO and Adwords | Optimus01 - Online Thinking


Optimus01 - Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ....

Negative 3T MRI in an Epilepsy Patient? Here’s What 7T Can Bring to the Table

Negative 3T MRI in an Epilepsy Patient? Here’s What 7T Can Bring to the Table

by Glenn Campbell @ Consult QD

Visual and postprocessing analyses with 7T MRI have the potential to yield substantial additional findings relevant to a patient's epilepsy — and thereby increase candidates for curative surgery.

How To Rank Through Blogs

by sheila @ Drive Traffic Media

How To Rank Through Blogs For most clients who want to develop a content strategy to rank for more keywords, one should take the time to sketch out better techniques and implement them. Blog writing, as often described, is the best way to increase traffic to your website and deliver outstanding conversion results.   Whether […]

The post How To Rank Through Blogs appeared first on Drive Traffic Media.

News6

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

A SEO or an SEO … ? 60-second fix - Emphasis

A SEO or an SEO … ? 60-second fix - Emphasis


Emphasis

SEO (search engine optimisation) is pretty high on everyone’s business agenda these days. If you haven’t already, you’ll probably soon be looking for a company or tool that will help you make sure you always appear near the top of the rankings. But when you do, as our blog reader Mark enquires, are you looking …

Understanding Your Audience’s Intent for Effective Search Marketing

by Andrew Cao @ Motoza Search Marketing

Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all the metrics, focus primarily on the numbers, and lose track...

The post Understanding Your Audience’s Intent for Effective Search Marketing appeared first on Motoza Search Marketing.

Management of SEO or PPC: Why Not Both? - Return On Now

Management of SEO or PPC: Why Not Both? - Return On Now


Return On Now

We Love Shares! Spread the love:The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will…

Incorporating Media or PDF Documents Into Your Website?…Here’s What You Need to Know

by Rob Riggs @ YDO | Website Design and Custom Web Development

Providing useful and relevant information on your website is one of the many ways that you can serve your prospective clients and achieve your law firm’s marketing objectives. Using media and PDF (Portable Document Format) documents can enhance the experience of your users and improve your site’s engagement and search rankings. They give users better

The post Incorporating Media or PDF Documents Into Your Website?…Here’s What You Need to Know appeared first on YDO | Website Design and Custom Web Development.

7 Steps to Removing Distractions and Attaining Your Goals

by Keith Kurlander @ Higher Practice

There’s a reason you distract yourself from achieving the thing you want most, but haven’t gotten yet. And it’s probably not what you think… But what’s even more promising is that you can eradicate distractions and get what you want if you know exactly why they exist to begin with. I was a very “distractible” […]

The post 7 Steps to Removing Distractions and Attaining Your Goals appeared first on Higher Practice.

How to Use Customer Feedback Loops to Reduce Churn

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]

What You Can Expect from the WordPress 4.8 Update

by kdgsworks @ Effect Web Agency

Updates are a pretty common occurrence. Most of the time they involve small tweaks to code that the end user never notices. However, the newest version of WordPress offers some sweet improvements that website owners are going to love. Scheduled for release on June 8,...

The post What You Can Expect from the WordPress 4.8 Update appeared first on Effect Web Agency.

Learning SEO through Books

by Bill Slawski @ SEO by the Sea ⚓

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

The post Learning SEO through Books appeared first on SEO by the Sea ⚓.

Do You Have a Mobile Friendly Website?

by SEO Expert, Ad Rank One @

Check if your website is smartphone/ mobile / tablet friendly here Why would you need to do this? 1. Over 90% of searches are done using Google search engine. 2. Over 50% of these searches […]

The post Do You Have a Mobile Friendly Website? appeared first on .

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

by Karine Joly @ Higher Ed Experts

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]

Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

by Tommy Landry @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

The post Google Disavow Tool: Is It Still Useful for Off-Page #SEO? appeared first on Return On Now.

SEO VS PPC: What’s Right for Your Small Business? - Sites n Stores Blog

SEO VS PPC: What’s Right for Your Small Business? - Sites n Stores Blog


Sites n Stores

When it comes to driving traffic to your website, you can’t go past Search Engine Optimization (SEO) and Pay Per Click (PPC).

Does Your Website’s Design Accommodate Users With Special Needs?

by Rob Riggs @ YDO | Website Design and Custom Web Development

Many online users take for granted the features that today’s websites offer. But websites must consider the needs of users with special needs. Website designs that are accessible to these users can provide value to them despite any existing disabilities. Visual, hearing, and learning challenges must be considered when creating a fully functional website for

The post Does Your Website’s Design Accommodate Users With Special Needs? appeared first on YDO | Website Design and Custom Web Development.

SEO Vs. AdWords Revealed - Search Engine Journal

SEO Vs. AdWords Revealed - Search Engine Journal


Search Engine Journal

Find out similarities and differences between SEO and AdWords in this useful article!

Killing The Forgetful Monster In The Way of Your Goals

by Keith Kurlander @ Higher Practice

Take a moment to think about what you really wanted to accomplish in the past year…something that was super important to you but somehow it didn’t happen. If you are like most people I know, including myself, you either gave up or “forgot” about some really important aspiration. There’s a reason why we “forget” to […]

The post Killing The Forgetful Monster In The Way of Your Goals appeared first on Higher Practice.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb17 Conference by Chelsea Doyle

by Chelsea Doyle @ Higher Ed Experts

The EduWeb Digital Summit took place August 7th-10th in Boston, Massachusetts, and it was an exciting event for hundreds of people in the industry. There was so much information to absorb! I’ve compiled a Top 10 list of takeaways from the different sessions I attended. Whether or not you attended the summit, make sure to […]

Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email

by ZGM @ Zero Gravity Marketing

We’ve said it before, and we will say it again: the world of digital marketing is ever changing, and if...

The post Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email appeared first on Zero Gravity Marketing.

Should I do Search Engine Optimization(SEO) or Pay Per Click(PPC)?

by Pepe @ Web Champs, L.L.C.

If you’ve been in business online for even a minute, you’re already familiar with your need to capture new audiences via the Holy Grail of Internet marketing: the search engine. Search engines like Google and Bing direct users towards your site – and thousands of others – every day when users enter search terms like […]

The post Should I do Search Engine Optimization(SEO) or Pay Per Click(PPC)? appeared first on Web Champs, L.L.C..

News5

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

Social Media Post Writing Made Easy (a cheatsheet for small wineries)

by admin @ Go U

SOCIAL MEDIA FOR SMALL WINERIES? Yes! There are multiple benefits to using social media to promote direct-to-consumer sales: 1. Increase brand awareness 2. Stay in the forefront of customers’ minds 3. Develop trust and cultivate loyalty 4. Find new prospects…

The post Social Media Post Writing Made Easy (a cheatsheet for small wineries) appeared first on Go U.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

How to Create Good Quality Content

by Ajay Paghdal @ OutreachMama

The … Continue reading "How to Create Good Quality Content"

The post How to Create Good Quality Content appeared first on OutreachMama.

What is inbound marketing?

by neuronalbite @ NeuronalBite

What is inbound marketing? Inbound marketing is a marketing strategy relies on drawing people’s interest instead of pushing products or services to customers. It draws people’s attention or interests via content marketing, social media marketing and search engine optimization. Inbound marketing focused on attracting, educating and empowering consumers via relevant content that actually helps and […]

La entrada What is inbound marketing? se publicó primero en NeuronalBite.

Digital Marketing Concepts That Can Elevate Your Business

by sheila @ Drive Traffic Media

For a marketing program to work, it should include special ingredients such as good strategies, realistic goals, and a wisely targeted audience. You need not be a marketing guru to become successful. You simply have to listen to the voice of the experts and not take for granted the opinions of your customers. Here are […]

The post Digital Marketing Concepts That Can Elevate Your Business appeared first on Drive Traffic Media.

SEO or Pay Per Click?

by WebProStars @ TyMedia

A popular question for many owners of small businesses when it comes to driving visitors to their web site. These two methods are without doubt the most effective traffic sources available and each method has advantages and disadvantages to consider. (PPC) – Pay Per Click Oxford Dictionary–“(Online) a business model in which a company that has placed an advertisement on a site ... Read More

The post SEO or Pay Per Click? appeared first on TyMedia.

Pay Per Click Advertising Goldmine for Small Businesses

by Darryn Balanco @ Optimus01 – Online Thinking

Pay per click (PPC) advertising is a very simple concept that allows businesses and individuals to advertise on large online networks such as Facebook & Google. By implementing this highly lucrative marketing strategy, you’re able to reach potential customers that you never would have been able to reach otherwise. Pay per click advertising allows you…

Connected Consumers: Why Your Brand Should Be Using Social Media to Handle Customer Service

by Rob Riggs @ YDO | Website Design and Custom Web Development

Is your company “social?” Are you online? Your customers are, so don’t miss out on an opportunity to win over more hearts and minds where your audience spends a majority of their free time. Case in point: By 2020, an estimated 90 percent of all businesses will use social media to perform customer service duties,

The post Connected Consumers: Why Your Brand Should Be Using Social Media to Handle Customer Service appeared first on YDO | Website Design and Custom Web Development.

Newsletter: Video Everywhere, Beloit College Mindset list, #eduweb17 Recap, HTTPS & #HigherEd

by Karine Joly @ Higher Ed Experts

In this week's issue: Recap from the eduWeb Conference, Tips for Talking-Head Videos, Videos in Facebook and the Class of 2021 Mindset

Using Google alerts to spy on your competitors online

by EY Phua @ emarsity

Watch this video to learn about how to use Google alerts to get notified via email for: Spy on your competitor’s online activity Social listening: listen to what people are saying about your brand on social media. Respond when necessary […]

The post Using Google alerts to spy on your competitors online appeared first on emarsity.

Create Adwords Campaigns That Rock!

by WebProStars @ TyMedia

If your Adwords campaigns are performing rather poorly, you are not alone. Truth be told, Adwords is constantly evolving and becoming increasingly complex, which is why you need to keep up with the latest updates from the Adwords team. Recent changes to the way Quality Score is measured has made making the part-time management of campaigns quite challenging for a ... Read More

The post Create Adwords Campaigns That Rock! appeared first on TyMedia.

Move from WordPress to Webflow without losing SEO or causing 404

by @PixelGeek Nelson @ Move from WordPress to Webflow without losing SEO or causing 404

@PixelGeek wrote:

You can make a wildcard redirect like this:

Old URL:
/%=(.*)%

New URL:
/blog/%1

Try that.

Read full topic

Citations behind the Google Brain Word Vector Approach

by Bill Slawski @ SEO by the Sea ⚓

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

The post Citations behind the Google Brain Word Vector Approach appeared first on SEO by the Sea ⚓.

13 Steps to Getting New Clients with Local Networking

by Keith Kurlander @ Higher Practice

The heart and soul of growing a therapy practice centers around the ability to do effective local networking. However, a lot of therapists do too much “hard labor” with little results. If you experience local networking as very stressful, it’s probably a signal that your efforts are unnatural in some way and need to change. […]

The post 13 Steps to Getting New Clients with Local Networking appeared first on Higher Practice.

SEO Strategy: Your Approach to SEO is Broken

by Robert Hosler @ Fathom

Or, Why Heart Surgeons Don’t Use Band-Aids Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need...

The article SEO Strategy: Your Approach to SEO is Broken appeared first on Fathom.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How Push Notifications Can Increase User Engagement (With Examples)

by Sherice Jacob @ The Kissmetrics Marketing Blog

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

How an Events Calendar Gives Your Website Better Branding and Search Marketing Results

by Rob Riggs @ YDO | Website Design and Custom Web Development

There are many elements that contribute to the success of any business website. But an events calendar isn’t always the first to be considered when designing a site for today’s law firms. An online events calendar benefits your site’s users and supports your law firm’s branding and search marketing efforts. An events calendar can be

The post How an Events Calendar Gives Your Website Better Branding and Search Marketing Results appeared first on YDO | Website Design and Custom Web Development.

Why Is Online Marketing So Effective?

by Darryn Balanco @ Optimus01 – Online Thinking

There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital importance. Below is an overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve…

Move from WordPress to Webflow without losing SEO or causing 404

by @system system @ Move from WordPress to Webflow without losing SEO or causing 404

@system wrote:

This topic was automatically closed after 60 days. New replies are no longer allowed.

Read full topic

What is payment gateway?

by neuronalbite @ NeuronalBite

What is payment gateway? A payment gateway is a software or a server linking the bank and the internet. For example, PayPal, SecurePay or Authorize.Net. It plays a really important role in the electronic payment process, which is a cornerstone of the success of e-commerce. It gives the green light to the payment between the […]

La entrada What is payment gateway? se publicó primero en NeuronalBite.

Social Media Marketing – Should I Use Twitter for Business?

by Pepe @ Web Champs, L.L.C.

Should Your Business Use Twitter for Marketing? There is no doubt Twitter can be a powerful marketing tool for your business. Many people make Twitter part of their daily routine, checking their feed first thing when they wake up, right before they go to bed, and many times in between. But should your business use […]

The post Social Media Marketing – Should I Use Twitter for Business? appeared first on Web Champs, L.L.C..

Top 10 Video and Photo Editing Tools You Should Be Using

by Kelvin Koh @ emarsity

As a marketer, if you are not already creating video and visual content you are greatly missing out. According to Hubspot visual content is 40X more likely to get shared on social media than other types.The way people consume messages is greatly changing- […]

The post Top 10 Video and Photo Editing Tools You Should Be Using appeared first on emarsity.

Email Marketing for Small & Local Businesses

by SEO Company @ Net Success USA

Email marketing is a powerful tool that can help you customize your approach to your customers. Through targeted emails, you can attract clients to your company website and encourage them to browse your products or services. If you run a small or local business, email marketing may help you attract new clients without using your

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

Got some bad news? How to deliver negative information to a client

by Yasmeen Salama @ Motoza Search Marketing

Ideally, you hope nothing ever goes horribly wrong with an account, so that you simply never have to be the bearer of bad news. But let’s face it. Bad things happen all the time, and it’s often not even your...

The post Got some bad news? How to deliver negative information to a client appeared first on Motoza Search Marketing.

Three Essential Social Media Tools For Local Businesses

by Jack Jostes @ Ramblin Jackson, Inc.

Check out our top three essential social media tools for local businesses to help you save time and get the biggest impact on social media. Watch the video here!

The post Three Essential Social Media Tools For Local Businesses appeared first on Ramblin Jackson, Inc..

PR Link Earning Best Practices for Search Engine Optimization

by John Daters @ Fathom

Public Relations (PR) efforts can play a large part in link earning from reputable third-party sites, which, in turn, boost your organic search performance. With Google’s focus on prioritizing high-quality...

The article PR Link Earning Best Practices for Search Engine Optimization appeared first on Fathom.

The World is Your Office: How to effectively work remotely

by Yasmeen Salama @ Motoza Search Marketing

The phrase “working remotely” has been tossed around, chewed up, and spat out a little too frequently in the modern workforce. This is really the first generation that considers working remotely a right and not a perk of the job,...

The post The World is Your Office: How to effectively work remotely appeared first on Motoza Search Marketing.

7 Tips to Writing Blogs that Attract New Clients

by Keith Kurlander @ Higher Practice

If you like writing and have something to say, blogging is an amazing outlet to express your voice while attracting more clients into your practice. But if you approach blogging without any technique, you will spend a ton of time writing with almost no audience to read it. Blogging is different than other types of […]

The post 7 Tips to Writing Blogs that Attract New Clients appeared first on Higher Practice.

Do Not Let Scope Creep Be The Reason For Your App’s Demise (and How To Solve Scope Creep Before It Becomes An Issue)

by Joshua Davidson @ Chop Dawg

Odds are, if you’re reading this post, you are in the market looking to hire an app agency such as us here at Chop Dawg, or considering hiring your in-house development team. Fortunately, you’re intelligent. You’re not just going to jump right in without doing your homework carefully. You want to understand what to do, […]

The post Do Not Let Scope Creep Be The Reason For Your App’s Demise (and How To Solve Scope Creep Before It Becomes An Issue) appeared first on Chop Dawg.

7 Tips to Boost Social Media Engagement for Businesses

by Sharon Conwell @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content…

The post 7 Tips to Boost Social Media Engagement for Businesses appeared first on Return On Now.

SEO or PPC: What’s Right for Your Small Business? - Sites n Stores Blog

SEO or PPC: What’s Right for Your Small Business? - Sites n Stores Blog


Sites n Stores

When it comes to driving traffic to your website, you can’t go past Search Engine Optimization (SEO) and Pay Per Click (PPC).

SEO or PPC? Plus 3 tips to succeed at both | We Make Websites

SEO or PPC? Plus 3 tips to succeed at both | We Make Websites


We Make Websites

Traffic and conversions as an e-commerce store owner are your primary day to day concern. When it comes down to SEO or PPC, choosing where to invest your time and budget can be a challenge.

Move from WordPress to Webflow without losing SEO or causing 404

by @FranciscoAMK Francisco Aguilera G. @ Move from WordPress to Webflow without losing SEO or causing 404

@FranciscoAMK wrote:

Yes, I have a dozen of static pages and around two hundred blog posts.

Read full topic

Should I Study Inbound, SEO, or Social Media Marketing? | Seattle Pacific University

Should I Study Inbound, SEO, or Social Media Marketing? | Seattle Pacific University


Seattle Pacific University + Insight

Seattle Pacific University offers its Certificate in Digital Marketing program in three distinct flavors—Inbound Marketing, SEO, or Social Media Marketing.

Why It’s Important to Perform an SEO Audit

by sheila @ Drive Traffic Media

When you run a business, it’s your job to measure and analyze some key performance indicators (KPI). This is important most especially if you’re serious about staying ahead of your competitors. The same goes with SEO. No matter how tedious the process is, there’s no reason to stop even if you’re already ranking comfortably in […]

The post Why It’s Important to Perform an SEO Audit appeared first on Drive Traffic Media.

YouTube: The Social Media Platform You Are Underutilizing

by ZGM @ Zero Gravity Marketing

You may be an avid YouTube watcher—many people are—which is why your brand should have a strong presence on the...

The post YouTube: The Social Media Platform You Are Underutilizing appeared first on Zero Gravity Marketing.

SEO Tools

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine rankings are the backbone of all things SEO. When optimising a website for quality online business growth, what SEO tools are needed? SEO Tools In order for the SEO process to be effective, a collection of useful SEO tools are required. What kinds of SEO tools can help online business owners develop and…

What is a newsletter?

by neuronalbite @ NeuronalBite

A newsletter is a letter with the latest information or updates of a business. It is usually sent through email on a constant basis. The receivers of the it are usually the targeted customers or the potential customers of a company. It can ultimately help the company to raise traffic for its website or online […]

La entrada What is a newsletter? se publicó primero en NeuronalBite.

Top 5 Social Media SEO Tips for Your Business

by SEO Expert, Ad Rank One @

Got a business? Got a website? Then you need to sort yourself out with some social media accounts and, if you haven’t done so already, you and the SEO expert you’ve employed really are both missing a […]

The post Top 5 Social Media SEO Tips for Your Business appeared first on .

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Is It Time to Update Your Website?

by kdgsworks @ Effect Web Agency

Today’s websites are far different than those created five years ago. Both computer technology and user habits have changed. Google updates its algorithm almost daily. The rules of internet marketing have evolved to cover multiple channels. Consider voice search, mobile devices, and local listings. The...

The post Is It Time to Update Your Website? appeared first on Effect Web Agency.

SEO for Large Websites: What You Need to Know

by ZGM @ Zero Gravity Marketing

Digital marketing for large companies is a different ballgame than it is for small, local businesses. With a wide audience...

The post SEO for Large Websites: What You Need to Know appeared first on Zero Gravity Marketing.

What is Prestashop?

by neuronalbite @ NeuronalBite

Prestashop is a free content management system for e-commerce, found in the year of 2005 by students in Paris, France. Prestashop has more than 250,000 users at the moment. It provides ready-to-use open-source organisation to e-commerce business with no cost. Users simply visit Prestashop.com and choose whether to install Prestashop on the cloud or to […]

La entrada What is Prestashop? se publicó primero en NeuronalBite.

Can I Interest You in a Blog?

by SEO Expert, Ad Rank One @

Have you ever seen yourself as a blogger? Well you should. Here’s just a few reasons why it will benefit your company’s website: Blogging is a great way to keep your customers up to speed […]

The post Can I Interest You in a Blog? appeared first on .

Newsletter: Measuring Social, Facebook Fake Ads, Snapchat, New YouTube, Digital Habits & More

by Karine Joly @ Higher Ed Experts

In this week's issue:

SEO or SEM: Understanding the difference to get more traffic to your site

SEO or SEM: Understanding the difference to get more traffic to your site


Rising Tide

SEO or SEM? Understanding the difference between these 2 related terms is essential to driving traffic to your site and promoting your business.

The Ins and Outs of SEO in 2017: How to Rank in the SEO Landscape

by reenvision @ ReEnvision Digital Marketing

There’s been a lot of talk lately about the new face of SEO, the new way to rank, yada yada yada. We’ve been inundated with articles in our inbox about entity SEO, which is part of the new Google Hummingbird’s push to semantic web technology and will display more precise results at a faster rate based on user intent. Content marketers are pushing for conversational content, writing like you were talking to your reader, and targeting for topics over keywords. These are all relevant points to keep in mind. Writing for topics helps ensure your blogs are well-rounded and traffic stays on your site longer, conversational content ensures your blogs are interesting, and writing for semantic search ensures that you’re targeting a user’s intended search and not just flooding your blogs with keywords. A topic we cover in detail here. But is Google really abandoning straight keywords and should you do the same? What is semantic search anyway? Semantic Search and You Semantic search all started with Google’s Hummingbird update in 2013. We all know the shake up Hummingbird brought, ranking pages that matched user intent rather than specific keywords. In fact, with the launch of Hummingbird, pages that try […]

The post The Ins and Outs of SEO in 2017: How to Rank in the SEO Landscape appeared first on ReEnvision Digital Marketing.

Elements for the Best Ad

by admin @ Fusion 360

Advertisements were created to promote a product, service or event to the public in an engaging, exciting and interesting way. Ads are composed of a headline, a graphic or two...

The post Elements for the Best Ad appeared first on Fusion 360.

How Do You Update Your SEO Client List?

by Ajay Paghdal @ OutreachMama

As … Continue reading "How Do You Update Your SEO Client List?"

The post How Do You Update Your SEO Client List? appeared first on OutreachMama.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

In Defense of Personality Quizzes

by Hannah Hurt @ Motoza Search Marketing

We all walk through life with different labels, some of which we love and embrace, and others we despise and try to defy. For example, the term “millennial” is sometimes used as an insult but I (a millennial) don’t actually...

The post In Defense of Personality Quizzes appeared first on Motoza Search Marketing.

Digital Internet Marketing & Security Meet Hand In Hand

by localmarket @ Local Marketing Plus

There are very few business owners who think about Internet Marketing for their business and online security at the same time. While both topics are extremely important, there aren’t necessarily a lot of places where they seem to meet – at least at first glance. However if you dig just a little bit deeper then […]

The post Digital Internet Marketing & Security Meet Hand In Hand appeared first on Local Marketing Plus.

Mastering Semantic Search: How Can It Help Your Business?

by reenvision @ ReEnvision Digital Marketing

This blog is the second half of a two part series on semantic search and SEO in 2017, so if you haven’t read part one yet, you’ll definitely want to check it out! If you have, then fantastic! Keep reading. Understanding how and why you need both topic relevance and keyword targeting in your content strategy is great, the trick is figuring out how to implement both to work for your business. In this article, we will try to tackle some of those bigger questions for you and give you an idea of how mastering semantic search can help you get your business out to the best possible people, on the best channels and at the best time. Keywords Now vs Keywords Then Keyword targeting has definitely gotten less straightforward in current SEO strategies, but somewhere along the way, that came to mean less important. It’s still very important in mastering semantic search as well, just a little more complicated. Let us explain: About 70% of all web traffic comes from Google searches, so you really can’t avoid conforming your content strategies to Google’s guidelines. Now, most marketers have a love/hate relationship Google in that they hate the regulations and […]

The post Mastering Semantic Search: How Can It Help Your Business? appeared first on ReEnvision Digital Marketing.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

Google Home vs. Amazon Echo #1: When does Costco open?

by Matt McGee @ Matt McGee

Google’s been the No. 1 search engine in the world for more than a decade because no other search engine can answer as many questions. You type something into its search box, and chances are pretty darn high that you’re going to find what you want pretty quickly. That should extend to voice search, too, […]

This is a post from Matt McGee's blog.

Google Home vs. Amazon Echo #1: When does Costco open?

Difference between SEO and Adwords

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ. The following post outlines the difference between SEO and AdWords as well as the benefits of SEO versus AdWords.  What Is SEO? SEO or search engine optimization is a process of correcting your existing website or…

Lead scoring and its most important useful for your business

by Pedro Conesa @ NeuronalBite

I have to start this post telling you that lead scoring will help to improve your digital business faster than you think. This is because when we are working our business marketing we usually put the eye on lead generations. But it is a bad point think about to have a lot of leads is […]

La entrada Lead scoring and its most important useful for your business se publicó primero en NeuronalBite.

7 Ways to Increase Website Traffic

by kdgsworks @ Effect Web Agency

Without traffic, your website is pretty much useless. So, how can you increase website traffic? Thankfully, the answer is not too complicated. You can increase website traffic by incorporating several different marketing strategies. Which of them you use depends on your clients, your resources, and your...

The post 7 Ways to Increase Website Traffic appeared first on Effect Web Agency.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)

by Sam Hurley @ Digital Current

There are a million and one other “social media tool” roundup posts — so I wanted to bring a completely fresh (and extraordinary) offering to the table. Piqued your interest? Not only are the following pieces of digital kit some of the best social tools around. Not only should you experiment with each. Not only […]

The post 4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!) appeared first on Digital Current.

SEO or Google Adwords Pay Per Click for Online Marketing

by Kelvin Koh @ emarsity

You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make […]

The post SEO or Google Adwords Pay Per Click for Online Marketing appeared first on emarsity.

Move from WordPress to Webflow without losing SEO or causing 404

by @PixelGeek Nelson @ Move from WordPress to Webflow without losing SEO or causing 404

@PixelGeek wrote:

Can you give me an example of what you need redirected?

Read full topic

How to Get More Clients in 10 Minutes a Day on LinkedIn

by Keith Kurlander @ Higher Practice

If you want more clients, LinkedIn has an endless network of referral sources. But you need to know how to use it or you can waste many hours a week with no results. Unlike Facebook, LinkedIn is a professional community only. With Facebook you can pick up some direct client leads just from staying active […]

The post How to Get More Clients in 10 Minutes a Day on LinkedIn appeared first on Higher Practice.

SEO News 2016 by Ad Rank One SEO Experts

by SEO Expert Ad Rank One @

SEO News 2016. Our SEO News 2016 will keep you informed about Google’s changing algorithms – which means what Google looks for when considering rankings for a search term. The first important issues for 2016 […]

The post SEO News 2016 by Ad Rank One SEO Experts appeared first on .

Move from WordPress to Webflow without losing SEO or causing 404

by @FranciscoAMK Francisco Aguilera G. @ Move from WordPress to Webflow without losing SEO or causing 404

@FranciscoAMK wrote:

I'm mainly concerned about blogposts.

My current structure is misiteurl/postname but in webflow when I create the blogpost collection the url for each blogpost is something like mysiteurl/blog/postname. That means I would need to create a redirection for each one of my blogposts.

For example, this post https://franciscoamk.com/panacea/ would be https://franciscoamk.com/blog/panacea/ so I should create a redirect.

Am I understanding correctly or there is something I'm missing? Maybe there's a way to create a collection without putting it in the url for each single item. If that is so, my problem would be solved.

Read full topic

Is Continuing Education Worth It?

by Tyler McCabe @ Seattle Pacific University + Insight

We get questions like this a lot: Is continuing education worth it? Will professional training pay off? What’s the most cost-effective education?

The post Is Continuing Education Worth It? appeared first on Seattle Pacific University + Insight.

Branding your way to Rankings

by SEO Company @ Net Success USA

It is easy for a company to set up a website on the World Wide Web. However, the ever-changing Internet demands that simply having a website is not enough to claim a presence. If a business wants to be successful on the Internet, they have to create a strong brand and know how to reach

Cloud Apps

Cloud Apps


Cloud Apps

We are an Indianapolis web design company that offers Indianapolis SEO and a variety of other services such as local SEO, logo digitizing and others.

How to Get the Most Out of Internal Links

by sheila @ Drive Traffic Media

Internal links are hyperlinks that connect a webpage to another page on the same website. They’re essential such that they can help improve a website’s SEO and user experience. All you need is a regular audit from a reputable SEO company to make sure your internal links can be crawled or can take advantage of […]

The post How to Get the Most Out of Internal Links appeared first on Drive Traffic Media.

Interview: Taylor Black on Entrepreneurship & Social Media

by Tyler McCabe @ Seattle Pacific University + Insight

The truth is that you don't have to be the very best. Most of the time there is much higher value in the ability to translate between groups because you understand the needs of each.

The post Interview: Taylor Black on Entrepreneurship & Social Media appeared first on Seattle Pacific University + Insight.

Hands on Intro to eCommerce for Small and Boutique Wineries

by admin @ Go U

Our Founder’s latest Wine Business Seminar Interested in taking your Direct to Consumer function to a higher level by tapping into the growing wine e-Commerce channel? If so, this engaging hands-on session is perfect for you and other employees in…

The post Hands on Intro to eCommerce for Small and Boutique Wineries appeared first on Go U.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

Rank #1 on Google After Local Optimization

by kdgsworks @ Effect Web Agency

Client Spotlight – Decorative Concrete About a year ago, Decorative Concrete asked Effect Web Agency to help them with their website. They weren’t ranking on Google and wanted to improve their presence in nine key cities.  The Goal for the Decorative Concrete’s Website – Local Ranking...

The post Rank #1 on Google After Local Optimization appeared first on Effect Web Agency.

SEO for Banks

by ZGM @ Zero Gravity Marketing

There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO...

The post SEO for Banks appeared first on Zero Gravity Marketing.

What’s the emptiest flight you’ve ever been on?

by Matt McGee @ Matt McGee

I had to fly down to San Francisco for business earlier this month, and that meant a connection in Seattle on Alaska Airlines. It’s a route I fly at least once per year, sometimes more often. And it’s always a crowded/full flight, which you’d expect for two of the west coast’s biggest travel hubs. But […]

This is a post from Matt McGee's blog.

What’s the emptiest flight you’ve ever been on?

Technical SEO Analysis Property Developer Website

by Kelvin Koh @ emarsity

A detailed technical SEO analysis of a property developer website and exposing how it acquired high rankings in search engines.   If you are a property agent, you will probably know how ultra-competitive it is to promote any new condo projects […]

The post Technical SEO Analysis Property Developer Website appeared first on emarsity.

Instagram Stories vs Snapchat, or: Why All My Friends Are Dumping Snapchat… and You Should Too

by reenvision @ ReEnvision Digital Marketing

Snapchat was the app of choice among the desired millennial consumer demographic in early 2016, but since the launch of Instagram stories in August of that year, that all started to change. In a nutshell, Instagram Stories are killing Snapchat in users, views, and engagement, and it’s become to platform of choice for publishers over the oft-misused and sometimes-clunky Snapchat. Here’s Why: Almost immediately after Instagram Stories launched in August, Snapchat saw a decline in unique viewers on a story – meaning views from separate individuals. That’s to be expected when a direct competitor launches. What wasn’t expected was the continued decline. From August to November of 2016, Snapchat saw roughly a 40% decline in unique views on Stories – it’s most popular feature – a trend that continues to hold. By December of 2016, Instagram Stories had reached 150 million users, that’s the same number that Snapchat’s entire app reported in June of 2016, a number they have not hit since. In April 2017, Facebook (Instagram’s parent company) announced that Stories had reached 200 million daily users with TheAmplify reporting clients receive a 28% higher open rate on Instagram then Snapchat. Tech companies, social stars, and publishers alike are […]

The post Instagram Stories vs Snapchat, or: Why All My Friends Are Dumping Snapchat… and You Should Too appeared first on ReEnvision Digital Marketing.

How to Measure Website Success

by kdgsworks @ Effect Web Agency

You built a beautiful website. The images are top-notch, and you hired a writer to fill it with quality content. Google Search Console shows that it’s been indexed. Now what? Where are the people? Is it a problem with the site or is the market...

The post How to Measure Website Success appeared first on Effect Web Agency.

Should You Invest in SEO or PPC? - Blue Ridge Marketing

Should You Invest in SEO or PPC? - Blue Ridge Marketing


Blue Ridge Marketing

In this day and age, you will need to thoroughly focus on your Internet marketing needs. You need to be focused on drawing people to your website by using the most efficient means of doing so. In this day and age, the most efficient means of driving web traffic are PPC and SEO. These factors …

What Can Snapchat’s Dancing Hot Dog Teach You About Augmented Reality?

by admin @ Fusion 360

If you have been on the Internet at all recently then you have probably seen several memes involving Snapchat’s new dancing hot dog filter. From hot dog mirror selfies to...

The post What Can Snapchat’s Dancing Hot Dog Teach You About Augmented Reality? appeared first on Fusion 360.

Using Heatmaps to Increase Website Conversion Rate

by Sam Cyrus @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to…

The post Using Heatmaps to Increase Website Conversion Rate appeared first on Return On Now.

Google Patents Extracting Facts from the Web

by Bill Slawski @ SEO by the Sea ⚓

When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]

The post Google Patents Extracting Facts from the Web appeared first on SEO by the Sea ⚓.

“Are you afraid?”

by Matt McGee @ Matt McGee

I made a big decision recently: I bought a 23andMe DNA kit and have submitted my saliva sample so I can learn more about myself — at least the stuff that DNA testing can tell. One of the things it can reveal is my proclivity to contract certain diseases and/or health conditions. This is a […]

This is a post from Matt McGee's blog.

“Are you afraid?”

Benefits of SEO

by Darryn Balanco @ Optimus01 – Online Thinking

SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO). You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After…

SEO or PPC Traffic: Which is Better for Affiliate Marketing?

SEO or PPC Traffic: Which is Better for Affiliate Marketing?


MoreNiche

Traffic means conversions but should you use SEO or PPC to drive traffic to your affiliate website? Find out the differences, pros, and cons of each method.

Should I Use SEO Or PPC For My Business? | Mannix Marketing, Inc.

Should I Use SEO Or PPC For My Business? | Mannix Marketing, Inc.


Mannix Marketing, Inc.

Trying to decide on a digital marketing strategy for your business? Learn more about SEO & pay per click (PPC) advertising from the experts at Mannix Marketing.

Legalities of Social Media and Intellectual Property for Wine Businesses

by admin @ Go U

Legalities of Social Media and Intellectual Property for Wine Businesses taught how to protect the competitive edge and goodwill of your wine business by developing strong, protectable technology, trademarks and branding. Seminar participants learned how NOT to be caught unawares, as…

The post Legalities of Social Media and Intellectual Property for Wine Businesses appeared first on Go U.

What's Better - On-page SEO or Link-building?

What's Better - On-page SEO or Link-building?


Moz

People are always asking me whether they should spend their money on on-page SEO or links. The short answer: "It depends." The long answer: read the post and find out ;)

Fastest airport wi-fi ever

by Matt McGee @ Matt McGee

This has to be the fastest (free) airport wi-fi in history, doesn’t it? I was at Sea-Tac earlier today and couldn’t believe how fast the connection was. Turns out it’s almost 2x as fast as our home download speed, and about 30x as fast as our home upload speeds. Incredible.

This is a post from Matt McGee's blog.

Fastest airport wi-fi ever

5 Questions To Help You Write Effective, Engaging, Content

by Yasmeen Salama @ Motoza Search Marketing

One of the biggest problems I come across regularly with websites I work on is unoptimized, or just straight up awful homepage content. It seems to be a common source of aggravation for business owners. They know everything there is...

The post 5 Questions To Help You Write Effective, Engaging, Content appeared first on Motoza Search Marketing.

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

Entrepreneurs Need These 7 Helpers

by Joshua Davidson @ Chop Dawg

It’s a catch-22: Entrepreneurs have to wear multiple hats, yet recent research shows only a tiny part of the population can actually multi-task. The rest of us are toggling back and forth between various tasks and thoughts at varying speeds. Just like genuine multi-taskers, successful entrepreneurs are a rare breed. The Great Recession might have […]

The post Entrepreneurs Need These 7 Helpers appeared first on Chop Dawg.

Google AdWords for SaaS: What You Should Consider

by Thomas Carney @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the…

The post Google AdWords for SaaS: What You Should Consider appeared first on Return On Now.

Content Management Systems: What They Do and Why Your Law Firm Needs One

by Rob Riggs @ YDO | Website Design and Custom Web Development

Content continues to rule in marketing for law firms and other businesses. But creating, distributing, and managing content requires a systematic approach that helps you get the most out of your content marketing efforts. Content management systems (CMS) help law firms establish credibility among larger audiences while developing their brand “voice” and providing valuable resources

The post Content Management Systems: What They Do and Why Your Law Firm Needs One appeared first on YDO | Website Design and Custom Web Development.

SEO or Content Marketing? Here's How to Rock Both

SEO or Content Marketing? Here's How to Rock Both


SEMrush Blog

As a person who frequently comes into contact with all sorts of different entrepreneurs, I find myself in situations where I constantly have to explain just how much content marketing is really important for SEO. No matter how “boring” your industry ...

50 Influential Women in Content Marketing 2017

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 appeared first on Online Marketing Blog - TopRank®.

How Does Google Look for Authoritative Search Results?

by Bill Slawski @ SEO by the Sea ⚓

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]

The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.

News4

by editor @ Sponsors for Educational Opportunity

Custom excerpt for this item.

Web Forms: How They Work and How They Boost Your Website’s Success

by Rob Riggs @ YDO | Website Design and Custom Web Development

Web forms are essential to today’s business websites. They allow your site’s visitors to input information that can be used for transactions, lead generation, target market research, and other functions. Web forms have transformed how legal, real estate, medical, and finance professionals complete transactions and process paperwork on line. So understanding how to use web

The post Web Forms: How They Work and How They Boost Your Website’s Success appeared first on YDO | Website Design and Custom Web Development.

Turn Your Blogs Into Instagram Posts

by sheila @ Drive Traffic Media

The number one photo-sharing social media channel is getting more exciting. Aside from allowing users to share images and videos either through mobile or desktop devices, there is another way to level up and augment your campaign. Bring more engaging and exciting content to your Instagram account by repurposing your blogs into Instagram albums! Here’s […]

The post Turn Your Blogs Into Instagram Posts appeared first on Drive Traffic Media.

Healthcare Marketing: 4 Simple Tips for Reaching Millennials

by Victoria Grieshammer @ Fathom

Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever...

The article Healthcare Marketing: 4 Simple Tips for Reaching Millennials appeared first on Fathom.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

Things You Can Do If Your Site Ranking Has Dropped

by sheila @ Drive Traffic Media

Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction. Here are some easy ways to prevent your site ranking from dropping: […]

The post Things You Can Do If Your Site Ranking Has Dropped appeared first on Drive Traffic Media.

HOW

by admin @ Go U

Give us your staff, your tasting room assistant, your new recruits, your social-media loving nephew. We’ll give them a marketing scaffolding that strategically includes 6 of the most critical online components: Campaigns Website Search Engine Optimization & Keyword Campaigns Social…

The post HOW appeared first on Go U.

How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

How An Arborist Increased Sales 30% In One Year With Their Website [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Find out how a new website and local SEO helped Front Range Arborists in Colorado Springs to increase sales by 30% in the first year! Watch the interview. Watch the interview.

The post How An Arborist Increased Sales 30% In One Year With Their Website [video] appeared first on Ramblin Jackson, Inc..

What’s the Drop in Rankings, Google?

by SEO Expert, Ad Rank One @

One minute, your website is performing brilliantly and you can’t get enough of opening up your browser and doing a search for your keywords just so you can see your brand name pop up on […]

The post What’s the Drop in Rankings, Google? appeared first on .

Customer Service in the Days of Social Networks

by SEO Expert, Ad Rank One @

It’s all very well and good having an SEO expert come in to help bump you up the Google rankings and get on the first page of search results for all your keywords, but if you don’t […]

The post Customer Service in the Days of Social Networks appeared first on .

A SEO Company or An SEO Company? - ZGM Digital Marketing Agency in CT

A SEO Company or An SEO Company? - ZGM Digital Marketing Agency in CT


Zero Gravity Marketing

You are pretty well versed when it comes to SEO. You know that you need amazing content, that keywords matter,...

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]

Newsletter: New @HighereEdExperts Faculty, Market Research, FB & Instagram Redesigns, #HESM Stories & Online Trust

by Karine Joly @ Higher Ed Experts

In this week's issue: Tips for social media managers, Report on the future of online trust, Facebook and Instagram Redesigns and more

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

How to Improve SEO With Just One Landing Page

by kdgsworks @ Effect Web Agency

Client Spotlight – Next Modular This past month, Joel at Next Modular asked us if we could work our SEO magic and help improve his Google rank. First, we ran a ranking report for each of his target cities. This report lets us know which of his keywords...

The post How to Improve SEO With Just One Landing Page appeared first on Effect Web Agency.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

When evidence falls from the sky

by Matt McGee @ Matt McGee

The Gogo wifi was worse than normal on a recent flight — like, so bad that it felt like I wasn’t even connected even though Gogo was saying I was. Web pages wouldn’t load, even the most basic/speedy pages. I decided to try the live chat option to see if I could get a refund. […]

This is a post from Matt McGee's blog.

When evidence falls from the sky

SEO Evaluations

by Darryn Balanco @ Optimus01 – Online Thinking

With the online industry growing by the minute, presence is everything. What are SEO evaluations and how can SEO evaluations benefit your online presence and business growth potential? What are SEO Evaluations? An SEO evaluation is an analysis process whereby the various factors and components that make a website more visible on a search engine…

Move from WordPress to Webflow without losing SEO or causing 404

by @FranciscoAMK Francisco Aguilera G. @ Move from WordPress to Webflow without losing SEO or causing 404

@FranciscoAMK wrote:

I get it. Just a question: Is there a way I can create multiple redirects at once, I mean like uploading a txt o csv file with all my redirects or do I have to go one by one?

Read full topic

Measuring social media for small (but mighty) #highered teams

by Jessica Stutt @ Higher Ed Experts

What have you measured on social media lately? You should measure the performance of your social media efforts. You know it. We all know it. And, yet… You work hard to develop content, write posts, take great images, curate the voice of your social media accounts, build community and more. So, you want to know […]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

8 Ways to Improve Dental Case Acceptance

by Pepe @ Web Champs, L.L.C.

Thanks to the vast amount of resources on the internet that are at our fingertips, dental patients are more knowledgeable than ever before about issues regarding oral health care and care providers. Engaging patients will be key for your dental practice, which you can do by sharing valuable information about your quality of care with […]

The post 8 Ways to Improve Dental Case Acceptance appeared first on Web Champs, L.L.C..

Avoiding New 2017 Anti-Spam Fines: What Business Owners Should Know

by reenvision @ ReEnvision Digital Marketing

If your company sends emails (promotions, newsletters, blogs, transactional etc.), you should know that there are hefty new consequences if you are not up to par with the new standards starting July 2017. This includes fines starting at $200 per email sent in violation (example: 100 emails x $200 = $20,000 fine). Plus, any individuals who feel violated or spammed by your email can now sue you for whatever they feel is a good amount (plus court fees, lawyers fees and of course, your time). So how do you ensure that doesn’t happen to you and your business? Canada’s Anti-Spam Legislation (CASL) is a federal statute that is applicable to all businesses in Canada. It is intended to regulate all “commercial electronic messages” (emails) and applies to all commercial emails received or sent in Canada including: One-to-one or one-to-many Business-to-business (B2B) and business to customer (B2C) Employees using work email for personal commercial activities Any business-to-client contact CASL not only covers “spam”; it covers all commercial email. Has already been applied by CRTC to fine Canadian businesses. In July 2017, email recipients will be able to sue individually and/or via class action lawsuits on a per email basis. If you aren’t a technical person or […]

The post Avoiding New 2017 Anti-Spam Fines: What Business Owners Should Know appeared first on ReEnvision Digital Marketing.

3 Winning Strategies to Sustain Agile Growth

by Rob Riggs @ YDO | Website Design and Custom Web Development

Growth is great for business, but unsustainable growth can backfire. Greater revenue requires more marketing outreach, which means bigger expenses, potentially cutting into your profit margin if your costs outpace your income. Seventy percent of companies scale up too fast, a mistake that causes 74 percent of tech startups to fail, a study by Berkeley

The post 3 Winning Strategies to Sustain Agile Growth appeared first on YDO | Website Design and Custom Web Development.

Mobile Advertising: Why 2017 is Not the Year of Mobile

by Sam Russell @ Fathom

Since the early 2000s, marketing leaders have claimed each ­year to be the “year of mobile.” If you are excited for 2017 to be the year of mobile, though, prepare...

The article Mobile Advertising: Why 2017 is Not the Year of Mobile appeared first on Fathom.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Bryan Adams, October 5, 1985 in Philadelphia: Concert review

by Matt McGee @ Matt McGee

Nevermind that it’s the summer of 2017 right now. Close your eyes and transport yourself back to 1984-85. Think of what you heard on local radio stations and saw on MTV. You might eventually think of Bryan Adams, whose Reckless album came out in late 1984 and spawned hit after hit after hit after hit. […]

This is a post from Matt McGee's blog.

Bryan Adams, October 5, 1985 in Philadelphia: Concert review

Should I Study Inbound, SEO, or Social Media Marketing?

by Tyler McCabe @ Seattle Pacific University + Insight

If you’re unclear on the distinction between these concentrations or not sure how each applies to a career, this article is for you.

The post Should I Study Inbound, SEO, or Social Media Marketing? appeared first on Seattle Pacific University + Insight.

The Importance of Honesty in Sales & Marketing

by carlos @ Motoza Search Marketing

Having to be persuasive can easily tempt people to sway into gray areas when it comes to honesty and manipulation. Whether you’re dealing with sales, are in a debate, or promoting a product via a marketing channel, it can be...

The post The Importance of Honesty in Sales & Marketing appeared first on Motoza Search Marketing.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Are Google Ads as Good as SEO?

by SEO Expert, Ad Rank One @

Is this true? What we have found is that Google Ads do bring in a good levels of qualified traffic. Research finds the public clicks on the sponsored ads: The consultancy firm Bunnyfoot has recently […]

The post Are Google Ads as Good as SEO? appeared first on .

9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

Three Local SEO Tips To Optimize For Voice Searches [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Get found by local customers with these three local SEO tips for voice searches! Watch the Video!

The post Three Local SEO Tips To Optimize For Voice Searches [video] appeared first on Ramblin Jackson, Inc..

SEO or SEM What is the Difference? And How to Use Them

SEO or SEM What is the Difference? And How to Use Them


Local Marketing Plus

The terms "search engine marketing" (SEM) and "search engine optimization" (SEO) are often used to replace one another when they shouldn't be.

Signs It’s About Time to Redesign Your Website

by sheila @ Drive Traffic Media

Functional websites require constant updates due to the fact that we’d need to adapt to the frequent changes on the Internet. Slack off a bit and you’ll see your website dive steeply to the bottom of the search results pages. At first glance, everything may seem okay. But if you’ll look very closely, there could […]

The post Signs It’s About Time to Redesign Your Website appeared first on Drive Traffic Media.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

The Start of My Writing Career: “The Flame” (my HS newspaper)

by Matt McGee @ Matt McGee

An old friend emailed me not long ago — a guy named Joe Madgey that I knew in high school but hadn’t heard from since high school. (For those of you who don’t know me too well, high school was a loooooooong time ago.) He had Googled my name and found this blog and used […]

This is a post from Matt McGee's blog.

The Start of My Writing Career: “The Flame” (my HS newspaper)

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Management of SEO or PPC: Why Not Both?

by Charlie Brown @ Return On Now

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

The post Management of SEO or PPC: Why Not Both? appeared first on Return On Now.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Small Business Marketing Basics 101

by Pepe @ Web Champs, L.L.C.

So you have a great service / product and you’re ready to launch your business, but you don’t know what to do next. Should you focus on creating dynamic content for your website or strategize your product on social media ads? Even if you do go the social media route, do you stick with the free […]

The post Small Business Marketing Basics 101 appeared first on Web Champs, L.L.C..

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